why so much insistence on the NAP?
Posted: Sun Feb 02, 2025 6:59 am
If we only track our positions from a single geographic location (such as “Seville”), we will only see a small representation of where and how we position ourselves in the real world.
We can use other tools that analyze and track our positions around a specific physical point, to cover the entire city or surrounding areas.
Prepare your company's listing for local SEO: What is NAP?
If you read a little about Local SEO, you will see that there is an acronym that is repeated a lot, NAP, which comes from the English expression “Name, Address, Phone Number”.
The insistent emphasis of NAP on Local SEO is due to some very simple and obvious reasons, since we need:
A name that identifies the company without ambiguity or error.
An address that clearly locates the area of influence of canada mobile database that company.
A telephone number for users to contact the company.
But the relevance of NAP goes beyond users knowing our name, where we are or how to contact us.
If you ask me, all that information is already on the website.
If we don't have a clear and unique name and location for our business, how can Google's crawler identify us on those external websites and link us to the information they contain about us?
Given the degree of competitiveness of Local SEO (just look at the few prominent positions it has in organic searches), a typo or inconsistency in the NAP on any of these external websites can cause us to lose an opportunity to improve our positioning.
We can use other tools that analyze and track our positions around a specific physical point, to cover the entire city or surrounding areas.
Prepare your company's listing for local SEO: What is NAP?
If you read a little about Local SEO, you will see that there is an acronym that is repeated a lot, NAP, which comes from the English expression “Name, Address, Phone Number”.
The insistent emphasis of NAP on Local SEO is due to some very simple and obvious reasons, since we need:
A name that identifies the company without ambiguity or error.
An address that clearly locates the area of influence of canada mobile database that company.
A telephone number for users to contact the company.
But the relevance of NAP goes beyond users knowing our name, where we are or how to contact us.
If you ask me, all that information is already on the website.
If we don't have a clear and unique name and location for our business, how can Google's crawler identify us on those external websites and link us to the information they contain about us?
Given the degree of competitiveness of Local SEO (just look at the few prominent positions it has in organic searches), a typo or inconsistency in the NAP on any of these external websites can cause us to lose an opportunity to improve our positioning.