What internal website ranking factors affect the position in search results
Posted: Sun Feb 02, 2025 6:56 am
All internal factors are divided into several large blocks, which will be discussed below.
Technical
Technical ranking factors include:
The speed of loading resource pages in browsers.
Cleanliness, validity and relevance of HTML code.
Security of the site for its visitors. This loan officer email list refers to the use of a secure HTTPS data exchange protocol and valid SSL certificates. This point is especially important for sites where customers have to leave their personal data or make payments. Security also includes protection against viruses, spyware, and DDoS attacks.
Uninterrupted operation. A high uptime indicator indicates that the site is constantly available for visits.
No broken links, either internal or external.
Minimum number of duplicate pages and content. Redirects must be set up correctly for duplicates that cannot be eliminated.
Well-coordinated operation of all functions and services of the site.
Availability of the "Site Map" section.
A correctly completed Robots.txt file.
There is an opinion that the type of site or content management system CMS also belongs to technical ranking factors. It is believed that commercial CMS from reputable developers (for example, 1C-Bitrix) are ranked higher than other resources.
Content quality
Here we are talking primarily about the relevance or correspondence of the published information to the search query.
Text ranking factors include:
Informative and useful content. Compliance with Russian grammar rules. Rich language in which the texts are written and harmonious inclusion of keywords in them.
Structuring articles, including thematic images. Don't forget to highlight important information in bold and quotes in italics. Using different types of content: texts, videos, audio, etc. Marking up text with HTML headings.
Unique content.
High frequency of posting new articles.
Reliability and relevance of the published information.
Correct filling of meta tags Title, Description, Keywords.
Proper setup of image meta tags: keywords in tooltips and image file names.
The presence of semantic markup. It helps search robots in determining relevance.
As for the size of articles, longreads are ranked higher. If we talk about the number of characters, then for Google the optimal material will be 2,000 words, and for Yandex - from 6,000 to 20,000 characters without spaces.
Commercial platforms take into account the breadth and completeness of the range of products presented, as well as the quality of the product descriptions and the cards. All images must be in high resolution, and the texts must be unique.
Technical
Technical ranking factors include:
The speed of loading resource pages in browsers.
Cleanliness, validity and relevance of HTML code.
Security of the site for its visitors. This loan officer email list refers to the use of a secure HTTPS data exchange protocol and valid SSL certificates. This point is especially important for sites where customers have to leave their personal data or make payments. Security also includes protection against viruses, spyware, and DDoS attacks.
Uninterrupted operation. A high uptime indicator indicates that the site is constantly available for visits.
No broken links, either internal or external.
Minimum number of duplicate pages and content. Redirects must be set up correctly for duplicates that cannot be eliminated.
Well-coordinated operation of all functions and services of the site.
Availability of the "Site Map" section.
A correctly completed Robots.txt file.
There is an opinion that the type of site or content management system CMS also belongs to technical ranking factors. It is believed that commercial CMS from reputable developers (for example, 1C-Bitrix) are ranked higher than other resources.
Content quality
Here we are talking primarily about the relevance or correspondence of the published information to the search query.
Text ranking factors include:
Informative and useful content. Compliance with Russian grammar rules. Rich language in which the texts are written and harmonious inclusion of keywords in them.
Structuring articles, including thematic images. Don't forget to highlight important information in bold and quotes in italics. Using different types of content: texts, videos, audio, etc. Marking up text with HTML headings.
Unique content.
High frequency of posting new articles.
Reliability and relevance of the published information.
Correct filling of meta tags Title, Description, Keywords.
Proper setup of image meta tags: keywords in tooltips and image file names.
The presence of semantic markup. It helps search robots in determining relevance.
As for the size of articles, longreads are ranked higher. If we talk about the number of characters, then for Google the optimal material will be 2,000 words, and for Yandex - from 6,000 to 20,000 characters without spaces.
Commercial platforms take into account the breadth and completeness of the range of products presented, as well as the quality of the product descriptions and the cards. All images must be in high resolution, and the texts must be unique.