With “Psychosomatics online” you are specifically targeting other experts.
Posted: Sun Feb 02, 2025 6:53 am
Gernot Langs: There has been no comparable communication medium to date that enables a similarly specialist and at the same time uncomplicated, active transfer of knowledge. Our goal is to establish a lively community of experts who discuss with each other on "Psychosomatics online" - even controversially - and exchange ideas about professional or work-related topics. The sometimes casual tone and the easy access routes are absolutely intentional, and the blog format is ideal for this. We want to build a strong network for all parties and, last but not least, attract new referrals.
The blog is a logical continuation of our online strategy. A professional team manages our digital communication channels and is constantly developing them. We have also been opening up to digital tools in a therapeutic context for some time now: for example, we have successfully established online psychotherapy for people with depression and are conducting studies on the integration of apps into treatment.
Question: What other offers are there? What content do you publish there, and how does it benefit your target groups and yourself?
Gernot Langs: In the area of online communication, in addition linkedin data to the expert blog, we have three target group-specific Facebook pages (a German one with 30,000 fans, an international one with 15,000 fans and a career profile with 6,000 fans), our own YouTube channel and an account on Twitter, Instagram and Google+. We offer users information, service, practical information and entertainment tailored to the respective target groups. Our Facebook fans, for example, learn about new treatment options, read how to train their backs to keep them healthy, see impressive videos of or with patients or gain insight into rather unusual therapy experiences, for example with our therapy dogs.
We have found that convinced and enthusiastic patients, in addition to our employees, are very powerful multipliers in our external impact - whether online or offline. Even when it comes to books or televisions, people like to buy what others recommend. When it comes to their own health, most people are even more receptive to the recommendations and experiences of others.
Question: Do you attract patients through blogs, social media or specifically Facebook?
Gernot Langs: As a rule, it is not possible to prove one-to-one which communication measure ultimately wins how many patients. Our evaluations show that online campaigns and social media actions are instruments with great potential. However, only if the respective measure is tailored as precisely as possible to the topic, target group and channel. You are not trying to lure a fish with a chocolate bar. Just as there can be no successful psychotherapy according to a standard formula, online communication is not a "one size fits all" solution. Even when comparing psychosomatic and somatic patients, and even more so when comparing individual clinical pictures and age groups, completely different media usage behavior can sometimes emerge.
The blog is a logical continuation of our online strategy. A professional team manages our digital communication channels and is constantly developing them. We have also been opening up to digital tools in a therapeutic context for some time now: for example, we have successfully established online psychotherapy for people with depression and are conducting studies on the integration of apps into treatment.
Question: What other offers are there? What content do you publish there, and how does it benefit your target groups and yourself?
Gernot Langs: In the area of online communication, in addition linkedin data to the expert blog, we have three target group-specific Facebook pages (a German one with 30,000 fans, an international one with 15,000 fans and a career profile with 6,000 fans), our own YouTube channel and an account on Twitter, Instagram and Google+. We offer users information, service, practical information and entertainment tailored to the respective target groups. Our Facebook fans, for example, learn about new treatment options, read how to train their backs to keep them healthy, see impressive videos of or with patients or gain insight into rather unusual therapy experiences, for example with our therapy dogs.
We have found that convinced and enthusiastic patients, in addition to our employees, are very powerful multipliers in our external impact - whether online or offline. Even when it comes to books or televisions, people like to buy what others recommend. When it comes to their own health, most people are even more receptive to the recommendations and experiences of others.
Question: Do you attract patients through blogs, social media or specifically Facebook?
Gernot Langs: As a rule, it is not possible to prove one-to-one which communication measure ultimately wins how many patients. Our evaluations show that online campaigns and social media actions are instruments with great potential. However, only if the respective measure is tailored as precisely as possible to the topic, target group and channel. You are not trying to lure a fish with a chocolate bar. Just as there can be no successful psychotherapy according to a standard formula, online communication is not a "one size fits all" solution. Even when comparing psychosomatic and somatic patients, and even more so when comparing individual clinical pictures and age groups, completely different media usage behavior can sometimes emerge.