We use one keyword per ad
Posted: Sun Feb 02, 2025 6:01 am
The queries used are not necessarily "hot" (which characterize the user as an obvious buyer), you can also take "warm" ones (they show the person's interest, but do not mean that he is ready to make a purchase). This way you can both increase the CTR and reduce the cost of the campaign.
Using only one keyword per ad is important for a high search query match rate for that ad, i.e. for its relevance.
Adding contacts to ads.
Contact information
Firstly, contact information in each advert investor leads makes it larger and more visually attractive. Secondly, it speeds up interaction with the target audience: a person will be able to quickly call or write literally from the search results for a request.
We set up time targeting.
Time targeting is a campaign parameter in Yandex.Direct that allows you to select days and hours for displaying ads. To set it up correctly, you need to know when exactly your target audience is active on the Internet. This time will be the most suitable for broadcasting an ad. You can increase your bids for some specific hours to reach even more users. This is done by activating the "Bid management mode" function. Then specify the required percentage and click on the graph.
Call to action.
The inclusion of a call to action depends on the specific topic of the ad. In many topics, it allows you to increase the CTR from 14 to 72%. But in some topics, the call, on the contrary, reduces conversion and clickability or does not work at all.
Adding emotions.
Emotions in writing
Emotions in writing are expressed with the help of question and exclamation marks. Using them in the text of an advertisement at least attracts attention and can increase clickability. A person immediately notices phrases with emotional coloring. The impression will be enhanced by adding emotionally colored words to the text.
We are compiling a list of sites with low CTR and conversion that are prohibited from display.
Excluding ineffective sites from display allows you to reduce your advertising budget, lower the cost per click, and increase the number of clicks on your ad. Before excluding a page with low clickability, analyze the conversion rate. If the conversion is small or equal to zero, then add the site to the list of sites prohibited from display.
We set up a work schedule with an offset.
The advert specifies working and weekend days. When all days are working, we recommend setting a different schedule for each day, with a 15-minute shift. This will make the advert wider and take up more space in the search results.
We enable link markup.
Link markup is required to collect accurate statistics regarding transitions from Yandex.Direct. This option allows you to receive correct data for each site, ad and phrase.
Using only one keyword per ad is important for a high search query match rate for that ad, i.e. for its relevance.
Adding contacts to ads.
Contact information
Firstly, contact information in each advert investor leads makes it larger and more visually attractive. Secondly, it speeds up interaction with the target audience: a person will be able to quickly call or write literally from the search results for a request.
We set up time targeting.
Time targeting is a campaign parameter in Yandex.Direct that allows you to select days and hours for displaying ads. To set it up correctly, you need to know when exactly your target audience is active on the Internet. This time will be the most suitable for broadcasting an ad. You can increase your bids for some specific hours to reach even more users. This is done by activating the "Bid management mode" function. Then specify the required percentage and click on the graph.
Call to action.
The inclusion of a call to action depends on the specific topic of the ad. In many topics, it allows you to increase the CTR from 14 to 72%. But in some topics, the call, on the contrary, reduces conversion and clickability or does not work at all.
Adding emotions.
Emotions in writing
Emotions in writing are expressed with the help of question and exclamation marks. Using them in the text of an advertisement at least attracts attention and can increase clickability. A person immediately notices phrases with emotional coloring. The impression will be enhanced by adding emotionally colored words to the text.
We are compiling a list of sites with low CTR and conversion that are prohibited from display.
Excluding ineffective sites from display allows you to reduce your advertising budget, lower the cost per click, and increase the number of clicks on your ad. Before excluding a page with low clickability, analyze the conversion rate. If the conversion is small or equal to zero, then add the site to the list of sites prohibited from display.
We set up a work schedule with an offset.
The advert specifies working and weekend days. When all days are working, we recommend setting a different schedule for each day, with a 15-minute shift. This will make the advert wider and take up more space in the search results.
We enable link markup.
Link markup is required to collect accurate statistics regarding transitions from Yandex.Direct. This option allows you to receive correct data for each site, ad and phrase.