Much more effective segmentation

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It is at thispoint where CRM becomes an important part of the workflow , as it is a tool that will help us manage our database.

Email marketing and CRM - database management

The advantages of email marketing from a CRM database are quite numerous and evident in terms of numbers.

According to Salesforce, it is the marketing channel with the highest ROI of all: around 3,700% and is 40 times more effective at attracting customers than some social networks.

One of the key points that a CRM offers is the possibility of automating email marketing.

This saves us a significant amount of time and resources that we can invest in generating valuable content for the user.

For all these reasons, we can continue listing advantages:


Due to the CRM's information classification capacity, we can perform bahrain mobile database user segmentations in a completely versatile way, by interests, demographic factors, geographic factors, purchase history, based on their score, etc.

According to SuperOffice, open rates for segmented emails can increase by up to 39%.

Email customization capabilities
When a user receives an offer that is exactly what they are looking for, they are much more likely to buy than someone who receives a generic message or information that is too general.

Ability to integrate with third-party applications
This is very useful if you work with more tools.

By integrating them, the sources of information are multiplied and the data can be crossed, which can give rise to infinite possibilities for segmentation, for example.

Setting up alerts for tracking
If we consider it important that lead X has opened an email, clicked on a certain link within it or watched the video we have attached, we can configure our CRM to alert us of that specific action.