Do you know how to create a marketing strategy for launches?
Posted: Sun Feb 02, 2025 5:46 am
In the real estate market, there is no magic formula for selling, especially since there are many different types of properties and developments, and there is a clear difference between selling a used property and a new property. With this in mind, we have created some important tips for those who are going to create a marketing strategy for a new property, either off-plan or recently launched.
We’ve already discussed what should be one of your main allies in the market: data. Based on this, we need to talk about some information that should guide your marketing and sales strategies. Let’s take a look at them:
More than half of real estate agencies (54%) convert only 3% of their sales;
Of these, 25% do not know or do not monitor this metric;
73% of real estate agencies do not have pre-sales work;
In the past, the newspaper was the biggest generator of leads, currently it is in last place, with 0.5% representation.
Based on this data, we need to do our homework qatar whatsapp data analyze how we are performing, what our conversion rate is, and how we are applying our marketing investments to reach our customers and potential buyers. Once we understand this scenario, we can start talking about some strategies for the launches.
Every strategy starts on paper, meaning you have to invest time and resources to develop a well-founded marketing project that increases the chances of conversion. Therefore, study your business' target audience, analyze their demographics, location, socioeconomic status, habits, and issues related to their connection with society. Knowing who the potential interested party is and how they act will be the basis for reaching them in the right way.
We have already discussed the importance of digital and mobile in your relationship with your customers, so invest in creating a website for your business, social networks and ensuring that all of this is compatible with mobile phones. People spend more time on their mobile phones than on their desktops, so we need to pay attention to this. Finally, think about how you will convert and collect information from this customer, which could be via chat, digital and physical forms, among other models.
Before selling any property, you need to make people aware of your development and its unique features. Therefore, five months before the launch, invest most of your investment in advertising. Be diversified, see where the most traction will be, invest in online and offline media, in real estate portals, social networks and events to spread your image and create a customer base to communicate with.
As your launch approaches and you have created your customer lists, you need to start converting interested customers, proposals and buyers into them. To do this, you need to invest in targeted events that are localized to your target audience, remarketing and email marketing, as well as social media and Google search. This should increase traffic to your conversion channels so that your salespeople can take concrete action and generate business.
Your marketing strategy should not end after the launch. Customers will still be in doubt, you will still need to generate leads for unsold units, create special actions and opportunities for potential interested parties. After the launch, you must still keep your customers satisfied. They will be your greatest promoters, as happy customers spread a good image of your business and enterprise.
We’ve already discussed what should be one of your main allies in the market: data. Based on this, we need to talk about some information that should guide your marketing and sales strategies. Let’s take a look at them:
More than half of real estate agencies (54%) convert only 3% of their sales;
Of these, 25% do not know or do not monitor this metric;
73% of real estate agencies do not have pre-sales work;
In the past, the newspaper was the biggest generator of leads, currently it is in last place, with 0.5% representation.
Based on this data, we need to do our homework qatar whatsapp data analyze how we are performing, what our conversion rate is, and how we are applying our marketing investments to reach our customers and potential buyers. Once we understand this scenario, we can start talking about some strategies for the launches.
Every strategy starts on paper, meaning you have to invest time and resources to develop a well-founded marketing project that increases the chances of conversion. Therefore, study your business' target audience, analyze their demographics, location, socioeconomic status, habits, and issues related to their connection with society. Knowing who the potential interested party is and how they act will be the basis for reaching them in the right way.
We have already discussed the importance of digital and mobile in your relationship with your customers, so invest in creating a website for your business, social networks and ensuring that all of this is compatible with mobile phones. People spend more time on their mobile phones than on their desktops, so we need to pay attention to this. Finally, think about how you will convert and collect information from this customer, which could be via chat, digital and physical forms, among other models.
Before selling any property, you need to make people aware of your development and its unique features. Therefore, five months before the launch, invest most of your investment in advertising. Be diversified, see where the most traction will be, invest in online and offline media, in real estate portals, social networks and events to spread your image and create a customer base to communicate with.
As your launch approaches and you have created your customer lists, you need to start converting interested customers, proposals and buyers into them. To do this, you need to invest in targeted events that are localized to your target audience, remarketing and email marketing, as well as social media and Google search. This should increase traffic to your conversion channels so that your salespeople can take concrete action and generate business.
Your marketing strategy should not end after the launch. Customers will still be in doubt, you will still need to generate leads for unsold units, create special actions and opportunities for potential interested parties. After the launch, you must still keep your customers satisfied. They will be your greatest promoters, as happy customers spread a good image of your business and enterprise.