Define your target audience
Posted: Sun Feb 02, 2025 5:24 am
At this stage, mistakes can be made in understanding the capabilities of the target audience. For example, the famous blogger Ivangai can successfully advertise a new carbonated drink among his young subscribers, but if you order him an advertisement for a new building, failure is inevitable. Girls and boys simply will not understand why they need this information now.
Well, let's say everything is obvious here. Marketers know that Ivangai broadcasts to a children's audience. But sometimes it is difficult to avoid mistakes, as can be seen in the following example. Let's imagine that a certain young beauty blogger agreed to advertise an expensive clothing brand or jewelry. At first glance, everything is logical, because she has more female subscribers. But, as a rule, they only have pocket money from their parents or live on a small salary. Therefore, their high school senior mailing list cosmetics and clothes are from the mass market, and they learn to look stylish from videos on the channel.
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Before agreeing to advertise your product or service with a blogger, you need to analyze their target audience. Are they really the people you created your product for? To begin with, you should know the gender, age, marital status, and main interests of your prospective client.
If you conduct such an analysis and compare the image of a person from your target audience with representatives of the blogger's audience, this will help save time and money. It is worth agreeing on cooperation when the audiences almost coincide.
Today, it is common practice to promote products in niche blogs where the user base you need gathers. For example, there are many such blogs on YouTube where native advertising works well.
Prepare your website for an influx of buyers
Preparing a website for increased traffic is one of the important steps preceding an advertising campaign on an opinion leader's blog.
After publishing on a blogger's channel, do you expect an increase in the number of clicks on your site? But are you ready for this flow of customers? Will the hosting cope with the increased load? Are the functions well developed and will everything be clear to visitors? It is obvious that even small errors reduce the number of orders. After all, in addition to those who want to buy your product right away, there are doubters and simply interested visitors.
Well, let's say everything is obvious here. Marketers know that Ivangai broadcasts to a children's audience. But sometimes it is difficult to avoid mistakes, as can be seen in the following example. Let's imagine that a certain young beauty blogger agreed to advertise an expensive clothing brand or jewelry. At first glance, everything is logical, because she has more female subscribers. But, as a rule, they only have pocket money from their parents or live on a small salary. Therefore, their high school senior mailing list cosmetics and clothes are from the mass market, and they learn to look stylish from videos on the channel.
Recommended articles on this topic:
Company Marketing Plan: Double the Company's Profits
KPI for the sales department: how to calculate and implement
How to get 3 times more clients for 2 times less
Before agreeing to advertise your product or service with a blogger, you need to analyze their target audience. Are they really the people you created your product for? To begin with, you should know the gender, age, marital status, and main interests of your prospective client.
If you conduct such an analysis and compare the image of a person from your target audience with representatives of the blogger's audience, this will help save time and money. It is worth agreeing on cooperation when the audiences almost coincide.
Today, it is common practice to promote products in niche blogs where the user base you need gathers. For example, there are many such blogs on YouTube where native advertising works well.
Prepare your website for an influx of buyers
Preparing a website for increased traffic is one of the important steps preceding an advertising campaign on an opinion leader's blog.
After publishing on a blogger's channel, do you expect an increase in the number of clicks on your site? But are you ready for this flow of customers? Will the hosting cope with the increased load? Are the functions well developed and will everything be clear to visitors? It is obvious that even small errors reduce the number of orders. After all, in addition to those who want to buy your product right away, there are doubters and simply interested visitors.