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Prove your experience and gain trust

Posted: Sun Feb 02, 2025 4:08 am
by subornaakter20
Today, creating and launching a website is available to anyone, and this is great: anyone can make a name for themselves on the World Wide Web. However, the rapid growth in the number of web resources has exacerbated the problem of trust from the audience. Businesses have to prove their expertise and integrity (both to the end consumer and to the search engine, if it concerns a website). If their efforts are successful, then the website pages are not only better displayed in the search, but also attract potential customers to cooperation.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
A proven method of demonstrating the integrity, professionalism and reliability of a company is publishing customer reviews. You can install the Testimonials Widget plugin for free on a website direct moving leads email list created with WordPress and use it to publish customer reviews. Having “live” reviews on the page improves the website’s conversion rates and speeds up lead generation. This plugin allows you to display reviews as a list, slider, widget, shortcodes, rating and other methods.

In addition, show how your organization’s business processes are structured; display privacy and security settings on the site; regularly publish fresh content demonstrating your cases and experience. All this works for the brand’s reputation and helps improve search pages.

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Improve the reputation of the site
The trust of the target audience in the company is connected with the reputation of the site. It has an even greater impact on the ranking of the site by search engines and the assessment of the quality of its pages. The reputation of a web resource is determined by what users write about the site (for example, what kind of reviews they leave about it, favorable or not; in what context it is mentioned by other brands and experts on their resources). In general, everything that consumers and other authors say about your business.

A study conducted by the Anketolog company in 2019 showed that reviews on the RuNet determine 93% of consumer behavior when choosing products and services.

The Yandex team couldn't pass by this data: the search engine has released another update that allows you to add a badge from Yandex.Directory with the current rating of the enterprise to your site. This badge, provided by a third-party platform, should strengthen user trust in both the web resource and the company itself and improve conversion.