Conversion of a selling website
Posted: Sun Feb 02, 2025 3:53 am
For a website to have a high conversion rate, the user must go through the following path:
Get to this site.
See a stylish design that attracts attention.
Be interested in the company's offer.
Get all the necessary tools to perform the dental email list target action (contact information, noticeable buttons, directional arrows, convenient form to fill out).
Let's take a closer look at each point.
How can a person get to the site? The most common option is through advertising. This happens as follows: the user enters a query in the search engine (for example, "buy boots in Volgograd"), the information system gives links on this topic, and at the top there appears a small list of resources that contain material with the keywords from your query.
The user clicked on the link and got to your site. Then he evaluates its design and convenience. Of course, all people have different tastes, what one likes is boring for another, but still there are some nuances that should be taken into account when developing a selling site.
Conversion of a selling website
The color scheme should be carefully selected (tones match each other, the site image is designed in the same style), high-quality photo and video content should be added, buttons and other site navigation elements should be visually highlighted, but not intrusive. It is also good if there are lists, tables and diagrams for clarity and ease of perception of information.
Let's say a person stayed on the site. How can we now catch their attention and not lose the client, because not every visitor wants to buy a product right now? Some are ready to buy right away, while others are just checking out the prices. Here, we need to connect ABC analysis, according to which users are divided into three types:
A – these are visitors who do not have a strong need for the product, are not familiar with the pricing policy for this product; for now they are simply looking for general information about it.
B – people who know what kind of product it is, they need it. They went to the site to see the prices.
C – the third type of visitors. People know everything about the product, are familiar with the pricing policy, they need this product right now. They visited the site to choose a seller (or the most suitable offer).
If it is a proper selling site, it will satisfy the needs of all types of users. For example, for people from group "C", right under the UPT you can place buttons for contact (if questions arise) and for ordering, so that they do not waste their time.
For Type B visitors, the call to action can be placed in the middle of your site, once the person has completed all the information they need.
And for type “A” people, the button is placed at the very bottom of the page so that the potential client has the opportunity to understand all aspects and time to make a decision.
To promote a sales website, it is necessary not only to design it beautifully and divide the text into blocks according to the AIDA system, but also to add the right headings. They should first voice the person's problem and immediately inform how it can be solved with the help of the offered product. And when the person is ready to make a purchase, an order form should appear in front of him (this can be an order for a call from the company manager, a table for filling in contact information, etc.).
After a marketing analysis has been conducted, the target audience, its needs and capabilities have been identified, ABC analysis has been used, the design has been competently designed, and the text content has been compiled according to the selling structure, high conversion of the site is ensured.
Get to this site.
See a stylish design that attracts attention.
Be interested in the company's offer.
Get all the necessary tools to perform the dental email list target action (contact information, noticeable buttons, directional arrows, convenient form to fill out).
Let's take a closer look at each point.
How can a person get to the site? The most common option is through advertising. This happens as follows: the user enters a query in the search engine (for example, "buy boots in Volgograd"), the information system gives links on this topic, and at the top there appears a small list of resources that contain material with the keywords from your query.
The user clicked on the link and got to your site. Then he evaluates its design and convenience. Of course, all people have different tastes, what one likes is boring for another, but still there are some nuances that should be taken into account when developing a selling site.
Conversion of a selling website
The color scheme should be carefully selected (tones match each other, the site image is designed in the same style), high-quality photo and video content should be added, buttons and other site navigation elements should be visually highlighted, but not intrusive. It is also good if there are lists, tables and diagrams for clarity and ease of perception of information.
Let's say a person stayed on the site. How can we now catch their attention and not lose the client, because not every visitor wants to buy a product right now? Some are ready to buy right away, while others are just checking out the prices. Here, we need to connect ABC analysis, according to which users are divided into three types:
A – these are visitors who do not have a strong need for the product, are not familiar with the pricing policy for this product; for now they are simply looking for general information about it.
B – people who know what kind of product it is, they need it. They went to the site to see the prices.
C – the third type of visitors. People know everything about the product, are familiar with the pricing policy, they need this product right now. They visited the site to choose a seller (or the most suitable offer).
If it is a proper selling site, it will satisfy the needs of all types of users. For example, for people from group "C", right under the UPT you can place buttons for contact (if questions arise) and for ordering, so that they do not waste their time.
For Type B visitors, the call to action can be placed in the middle of your site, once the person has completed all the information they need.
And for type “A” people, the button is placed at the very bottom of the page so that the potential client has the opportunity to understand all aspects and time to make a decision.
To promote a sales website, it is necessary not only to design it beautifully and divide the text into blocks according to the AIDA system, but also to add the right headings. They should first voice the person's problem and immediately inform how it can be solved with the help of the offered product. And when the person is ready to make a purchase, an order form should appear in front of him (this can be an order for a call from the company manager, a table for filling in contact information, etc.).
After a marketing analysis has been conducted, the target audience, its needs and capabilities have been identified, ABC analysis has been used, the design has been competently designed, and the text content has been compiled according to the selling structure, high conversion of the site is ensured.