But because our thoughts immediately drift to these lifestyle sectors when it comes to influencer marketing, great opportunities are often overlooked. Many marketers are quick to think that influencer marketing does not fit their sector. However, over the past two years I have been able to set up many influencer marketing projects in sectors where you would not immediately expect it. Think of finance, law, healthcare and education.
Influencers are not just the famous Dutch people or sporty fit girls with millions of followers on Instagram.influencers that fit your sector, organization or brand, influencer marketing can be a success in many sectors.
Bio-industry
An example of an organization that focuses on new zealand whatsapp number the right, but also lesser-known influencers, is the Aquaculture Stewardship Council (ASC). ASC is an organic quality mark for fish farming. The direct customers of ASC are therefore fish farmers and distributors. But by increasing the demand and awareness of organic fish among consumers, they can influence the demand of direct customers. By identifying the right influencers, who write about organic food and post organic recipes, ASC can increase the reach and awareness of eating organic fish among consumers.
For example, ASC organizes the 'Think Fish Week' in the Netherlands and Belgium, to tell customers more about the contribution of buying organic fish to the protection of fish farmers. By analyzing which influencers have recently written about organic food, they can contact these influencers and invite them to write about the 'Think Fish Week'.
As long as you look for the right influencers that fit your sector, organization or brand, influencer marketing can be successful in many sectors.
Healthcare sector
Other great examples of successful influencer marketing can be found in the healthcare and education sectors. For organizations and institutions in these sectors, it is often difficult to reach the target group in an original way. Influencer marketing can offer a solution here.
Last year we worked with a hospital that implemented influencer marketing in a very fun way. With the aim of positioning the hospital as an expert in the field of maternity care, they started a campaign. During an information day they invited women to write something about the subject and to vlog during the day .