In e-commerce, it is necessary to anticipate fluctuations in consumer demand, find products that will be relevant tomorrow, and invest resources in purchasing them. The ABC and XYZ methods do telegram in the philippines not provide sufficient data to form an ideal assortment; changes in the market situation must also be taken into account.
DataRevision
DataRevision enables optimization of product policy. The mechanism is as follows:
Correlation of external and internal information. Third-party data is compared with the results of ABC analysis, they must be reliable and verifiable.
Coordination of the list of collected data. Information about the needs of buyers is compared with the actual and expected cost of the product, its quality, and novelty.
Determining the method of presenting information. The preferred format is determined by the structure of the assortment. Indexes with a description of the ratios are usually used.
Selection of data collection tools. Information is collected and processed through special studies, surveys, analysis of internal and external sources of information.
Third-party information must be updated at least once a quarter, internal information on sales dynamics, ABC analysis data - every day. All information is consolidated into a single system, which allows you to predict changes in demand for goods and plan assortment rotation.
All innovations in the assortment must be tested in practice. Sales dynamics will help to understand whether the changes are effective or it is better to abandon them.
Let us note a number of indicators that should be assessed first:
changes in trade turnover and income;
average transaction value and purchase volume;
purchase structure (what specific goods were purchased by the buyer);
level of demand.
Assortment analysis takes a lot of time and effort, but it is necessary if the seller wants to understand what factors affect sales, the amount of income and profit, and what needs to be improved. The results of the analysis are relevant only if reliable information was used initially, and it is correctly processed and systematized.
The product range should be assessed at least once every six months. This is enough to, on the one hand, assess the effect of innovations, and on the other hand, to ensure that the product does not become obsolete and uninteresting to the buyer.