But you also see him meet his dazzling first wife, so there is no lack of romance in this almost four-minute mini-film. The commercial sublimely harks back to the enormous heritage that the fashion house has. You witness, as it were, the birth of the best-selling trench coat. In a somewhat dramatized version. With only beautiful people. But even then, this aesthetically pleasing video is incredibly representative of the style, X
Burberry Acoustic
With Burberry Acoustic, the British fashion house is taking a relatively new path towards music. Perhaps an unexpected direction, but music transcends every brand and can be seen as something universal. brand can identify with and Burberry uses a carefully selected soundtrack for every fashion show and advertisement. From that point of view, the excursion into the world of music is not so strange at all.
Burberry Acoustic, with the above idea as a basis, forms a platform for new and semi-established musicians, who can play their music on this part of the website in a video specially produced by Burberry. In addition, Burberry has set up a YouTube channel where the same videos are published, so there is no lack of online distribution.
In 2013 they already organised a series of italy whatsapp number performances in their London flagship store . It seems like this was a one-off, but if it were up to me this could be turned into an annual event. Young musical talent, dressed in the latest collection of the fashion house, food and especially a drink (because it is still 'fashion, darling'). Perfect for the image and branding of the brand!
Art of the Trench
When you think of Burberry, you think of their classic beige raincoats. Because this is such a timeless garment and often of such good quality that one coat goes from practical grandparent to fashion-conscious grandchild, the trench coat has an extremely diverse target group. And this is beautifully and strikingly depicted on Art of the Trench . Burberry will undoubtedly have a big say in this user-generated content (think: screening and/or helping out with the production beforehand), but the page and accompanying photos are the best advertisement for their bestseller.
Because who better than the real end users to bring the product to the man or woman in this stylish way? Especially with the focus on millennials and Generation Z, who are more likely to accept something from a like-minded person than from a rich celebrity who is miles away from them, this approach is worth its weight in gold.