Email marketing and CRM - Combination with Inbound Marketing
As we know, within the conversion process, Inbound distinguishes 4 phases that would be ideal for achieving a sale (which also has a high probability of recurrence):
Attraction.
Conversion.
Closing.
Loyalty.
A final phase that is very important and that we should never leave philippine area code aside is the “Results Analysis” , where the entire process is brought to light to highlight both errors and successes and to try to avoid some, while repeating the others.
In the Attraction phase, our main objective is focused on obtaining quality traffic through channels such as SEO, Social Media, Quality Content, etc.
For Conversion , after getting qualified traffic, we must be able to generate leads, for which we will work on forms on attractive landing pages with valuable content with calls to actions that provide us with something very valuable to us: an email address, that is, a direct means of contact with the client, which means not only an excellent sales opportunity, but also loyalty .
This is where planning and execution of email marketing actions begins, which will result in the set objectives.
This stage is the Closing stage , which serves to mature the leads and provide them with greater qualification , in short, to make them go further down the funnel and bring them as close as possible to the purchasing phase.
This is where email marketing, CRM and its workflows and automations have the greatest relevance, a moment that we will explain in greater depth.
Finally, after the sales funnel has been completed, in the loyalty (or delight) phase we will be responsible for continuing to maintain the relationship with the customer, to try to get them to repeat the purchase, and even act as a prescriber.
The ideal tools or channels in this case are much more varied, since at this point in the funnel we have much more information and the key will lie in the quality of the content , which must necessarily provide value.
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