Ratings and certificates
Posted: Sat Feb 01, 2025 4:59 am
Although ratings can be subjective, they give a certain idea of the agencies' positions in the market. When studying ratings, it is worth paying attention to the specialization of agencies in various industries. Advice: look at the associations the agency is a part of, many of them provide a list of works and the cost of services, which can help in making a decision.
Certificates are another important marker of the agency's professionalism. Make sure that the agency has certified specialists in the use of tools for monitoring mentions and data analysis, such as Brand Analytics, Medialogy or SCAN-Interfax. Check the relevance and authenticity of certificates on official websites. Additional certificates from social platforms and information security providers also indicate the agency's serious approach to its business.
Briefing
The briefing process is another key stage of the agency vietnam telegram data engagement. It is important that the agency not only asks the right questions, but also demonstrates a deep understanding of your industry and business. The format and dynamics of the briefing can say a lot about the agency’s competence. If after the briefing you have new questions about what you really need, it is a good sign that the agency has offered you valuable insights and an outside perspective.
Lifehack: if you as a client left the briefing with questions for yourself and learned more about your situation, then the briefing went well.
Cases
Cases allow you to evaluate the real results of the agency's work, but many of them are under NDA. However, pay attention to cases presented at festivals and competitions, such as "Silver Mercury" or "Crystal Ball". If the agency is ready to openly discuss creating cases for the future, this can serve as a basis for discussing discounts or additional work.
Report Forms
The report is the document on the basis of which you will work with the agency. Consider which format will be most convenient for you: PowerPoint, Excel or web platforms. Make sure that the agency is ready to provide the necessary data in the required form and takes into account your requirements for the frequency and depth of reports.
It is also important to consider the specifics of documentation and reporting. If the project requires transfer to another agency or internal revision, it is better to choose a model with separation of roles. This will allow you to update documentation in a timely manner and easily adapt to new conditions. The flexibility provided by one person in several roles is useful for fast, short-term and flight projects.
Certificates are another important marker of the agency's professionalism. Make sure that the agency has certified specialists in the use of tools for monitoring mentions and data analysis, such as Brand Analytics, Medialogy or SCAN-Interfax. Check the relevance and authenticity of certificates on official websites. Additional certificates from social platforms and information security providers also indicate the agency's serious approach to its business.
Briefing
The briefing process is another key stage of the agency vietnam telegram data engagement. It is important that the agency not only asks the right questions, but also demonstrates a deep understanding of your industry and business. The format and dynamics of the briefing can say a lot about the agency’s competence. If after the briefing you have new questions about what you really need, it is a good sign that the agency has offered you valuable insights and an outside perspective.
Lifehack: if you as a client left the briefing with questions for yourself and learned more about your situation, then the briefing went well.
Cases
Cases allow you to evaluate the real results of the agency's work, but many of them are under NDA. However, pay attention to cases presented at festivals and competitions, such as "Silver Mercury" or "Crystal Ball". If the agency is ready to openly discuss creating cases for the future, this can serve as a basis for discussing discounts or additional work.
Report Forms
The report is the document on the basis of which you will work with the agency. Consider which format will be most convenient for you: PowerPoint, Excel or web platforms. Make sure that the agency is ready to provide the necessary data in the required form and takes into account your requirements for the frequency and depth of reports.
It is also important to consider the specifics of documentation and reporting. If the project requires transfer to another agency or internal revision, it is better to choose a model with separation of roles. This will allow you to update documentation in a timely manner and easily adapt to new conditions. The flexibility provided by one person in several roles is useful for fast, short-term and flight projects.