This is when the next point becomes crucial:
Posted: Sat Feb 01, 2025 4:51 am
The Social Media Tracker tool will help you with this part of the competitive analysis.
Competitor Study - Social Media Tracker
6.- Review the findings with your own goals and strategy in mind
After going through the key points we've seen so far to perform a competitive analysis, you need to make sense of your findings.
Evaluate how your competitors' actions and ideas correlate with your initial strategy
You may find that a long-term campaign you launched six months ago doesn't match current market trends and your needs.
It's better to find out now than several months from now.
Filter out any ideas that do not meet your company's offering, positioning, ultimate goals and strategy
No matter how useful information you may have found by observing your competitors, if they are not aligned with your brand idea or your roadmap, it is better to leave them in the background.
Communicate competitive intelligence data with other netherlands mobile database departments
The competitive analysis you perform can show you ideas that are not yet useful to the marketing department but that will be highly appreciated by the sales department, for example.
Needless to say, they will be of great use to company executives.
Think about those of your colleagues who could benefit from your findings and feel free to share the report with them.
Encourage and initiate changes to your marketing plans and strategy (if necessary)
If your marketing campaign is halfway through and you are not seeing brilliant results (compared to your competitors), don't be afraid to make adjustments or even rethink the entire strategy.
This is why a competitor study is done: to find out in which areas action is most needed and the urgency of the tasks.
Competitor Study - Social Media Tracker
6.- Review the findings with your own goals and strategy in mind
After going through the key points we've seen so far to perform a competitive analysis, you need to make sense of your findings.
Evaluate how your competitors' actions and ideas correlate with your initial strategy
You may find that a long-term campaign you launched six months ago doesn't match current market trends and your needs.
It's better to find out now than several months from now.
Filter out any ideas that do not meet your company's offering, positioning, ultimate goals and strategy
No matter how useful information you may have found by observing your competitors, if they are not aligned with your brand idea or your roadmap, it is better to leave them in the background.
Communicate competitive intelligence data with other netherlands mobile database departments
The competitive analysis you perform can show you ideas that are not yet useful to the marketing department but that will be highly appreciated by the sales department, for example.
Needless to say, they will be of great use to company executives.
Think about those of your colleagues who could benefit from your findings and feel free to share the report with them.
Encourage and initiate changes to your marketing plans and strategy (if necessary)
If your marketing campaign is halfway through and you are not seeing brilliant results (compared to your competitors), don't be afraid to make adjustments or even rethink the entire strategy.
This is why a competitor study is done: to find out in which areas action is most needed and the urgency of the tasks.