Why I wrote this book
Posted: Sat Feb 01, 2025 3:57 am
Communications managers, HR managers and their employees
assistants and office managers
For many years, I have been designing and supporting corporate influencer projects in very different companies and organizations - from market-leading manufacturers in a specialty area to large business consultancies and federal authorities with over 2,500 employees. Within these projects, but also in individual consulting mandates from personalities, (and those who want to become one). There are no two projects and no two people whose strategies are the same. However, much can be traced back to certain success factors.
So I know from my daily work what concerns many top line data managers and other executives in these digital times and especially with regard to their own presence in social networks, what many of them fear and what they imagine. I know reservations, typical misconceptions, justified and futile wishes as well as typical problems such as lack of time. From experience, I also know how executives - despite all the very large individual differences - can quickly achieve the success they define themselves using a comparatively simple methodology. I would like to make this knowledge and these insights available to as many people as possible. It goes without saying that, despite all the practical experience that has gone into this book, the confidentiality of my mandates is always maintained. Personal examples and quotes that you will find in this book and in the accompanying media refer to publicly accessible sources.
This book has its own website. There you will find the bibliography, all web links to click on, a glossary, links to my profiles on social networks, as well as helpful additions and multimedia offers. You have the option of subscribing to my free newsletter with current information and other valuable knowledge.
assistants and office managers
For many years, I have been designing and supporting corporate influencer projects in very different companies and organizations - from market-leading manufacturers in a specialty area to large business consultancies and federal authorities with over 2,500 employees. Within these projects, but also in individual consulting mandates from personalities, (and those who want to become one). There are no two projects and no two people whose strategies are the same. However, much can be traced back to certain success factors.
So I know from my daily work what concerns many top line data managers and other executives in these digital times and especially with regard to their own presence in social networks, what many of them fear and what they imagine. I know reservations, typical misconceptions, justified and futile wishes as well as typical problems such as lack of time. From experience, I also know how executives - despite all the very large individual differences - can quickly achieve the success they define themselves using a comparatively simple methodology. I would like to make this knowledge and these insights available to as many people as possible. It goes without saying that, despite all the practical experience that has gone into this book, the confidentiality of my mandates is always maintained. Personal examples and quotes that you will find in this book and in the accompanying media refer to publicly accessible sources.
This book has its own website. There you will find the bibliography, all web links to click on, a glossary, links to my profiles on social networks, as well as helpful additions and multimedia offers. You have the option of subscribing to my free newsletter with current information and other valuable knowledge.