External and internal analytics of marketplaces

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Success on marketplaces directly depends on the seller's ability to analyze huge amounts of data. Marketplace analytics allows not only to track your own indicators, but also to deeply study the market, competitors, and buyer behavior. Dividing analytics into internal and external helps sellers get a complete picture and make informed decisions.

Analysis of the external environment
External marketplace analytics is a study of competitors and the market based on data collected from various open sources, platforms, and automated services. Such analysis plays a key role for sellers who are just starting to work on the marketplace. It allows you to correctly determine the product category, if there is none, understand which niche is easier to gain a foothold in, detect a shortage of goods on the market or an excess in certain segments.

Analysis of the saudi arabia email list external environment

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Information collected by external analysts includes the following:

the popularity of various niches and the number of active competitors;

financial turnover of competing brands in selected niches;

price segments and sales leaders;

sales volumes of specific products;

categories with the highest and lowest activity;

the most dynamically developing categories;

the best products for the season.

These and other data, summarizing sales statistics and price fluctuations for certain goods, are available to anyone who wants them. But to obtain them, you need skill in collecting and analyzing large amounts of information.

Tracking data on hundreds of cards on different platforms on your own is almost impossible due to their constant updating. Although certain information can be obtained in the seller’s personal account on the marketplace, analytical services offer much more detailed information.

Thanks to automation, such services are able to process thousands of cards on different platforms in a matter of minutes and provide a complete understanding of the market situation.