Has your customer been a newsletter recipient
Posted: Thu Jan 30, 2025 10:05 am
order confirmation
Automated emails are particularly worthwhile for online shops. After all, who wants to write a personal email to every customer to let them know that their order has been received? This time can be used much better. By linking it to the ERP system, a personalized notification is triggered immediately after the order is placed and the customer also receives immediate feedback that everything is OK with their order. This then continues with the automated shipping notification when the package has been sent, possible return notifications and payment reminders, and even a survey to find out how satisfied you are with the product and the purchase process. All of this is completely system-controlled and fully automated.
recommendations
Product recommendations are a somewhat more complex scenario. Once you have gained customers with great effort, you naturally want to keep them. Therefore, every company should strive to know the interests of the customer and place the best possible advertising for them. To find out what interests the customer, the best thing to do is to use a tracking pixel that is linked to the website. This records which products the customer last looked at without buying them. An automated email with these and similar products is then generated from these customer preferences. If tracking is not possible, a newsletter can also be created based on previous orders, in which similar products, suitable accessories or products from the brands previously ordered are presented, fully automatically of course. These recommendation mailings can be sent whenever the user has visited the website or at certain intervals. However, the sending frequency should be taken into account. There are industries and customers to whom you can send a recommendation three times a week, for others it should be no more than once or twice a month. There are also automation solutions for this optimized sending.
autoresponder
This is the simplest form of automated south-africa number dataset emails. In most cases, you can easily set up autoresponders in your own email inbox or, for example, in that of customer service. This way, the customer at least gets a brief feedback that their request has been received.
anniversary newsletter
for a year or has he been your customer since that time? Then reward their loyalty with a nice email and, ideally, with a small voucher.
birthday newsletter
The customer's birthday is also a good reason to remind them of you. A small gift is always well received.
reactivation mailings
There are certainly customers in your recipient list who are no longer active. Try to refresh this contact so that you don't lose the customer completely. To do this, use special purchase incentives and exclusivity. In this case, the trigger is the last purchase date. As soon as this reaches a certain period of time, e.g. 6 months, the reactivation campaign is initiated.
Advantages of automated mailings
A clear advantage is the time saved with automated mailings. This makes the processes more effective and efficient.
The customer or interested party receives direct feedback and not only when the customer service or responsible employee is back in the office.
The mailings can also be personalized and individualized without much effort .
They start when interest or attention is at its highest .
Or prevent an existing customer from drifting away in good time.
They are less prone to errors than manually created mailing campaigns.
Conclusion
Automated emails therefore bring great added value and, above all, save time for marketing. Small companies may be able to get by without automation for a while, but the more your company grows, the more effort you have to put in to keep up with orders, inquiries, etc. It is therefore worthwhile to invest the resources in good automation once and then you can relax and focus on other important projects.
If you are interested in using the advantages of automation yourself or simply want to find out more about other options, please contact us. Our E-Marketing Manager (EMM) offers a wide range of automation options.
Automated emails are particularly worthwhile for online shops. After all, who wants to write a personal email to every customer to let them know that their order has been received? This time can be used much better. By linking it to the ERP system, a personalized notification is triggered immediately after the order is placed and the customer also receives immediate feedback that everything is OK with their order. This then continues with the automated shipping notification when the package has been sent, possible return notifications and payment reminders, and even a survey to find out how satisfied you are with the product and the purchase process. All of this is completely system-controlled and fully automated.
recommendations
Product recommendations are a somewhat more complex scenario. Once you have gained customers with great effort, you naturally want to keep them. Therefore, every company should strive to know the interests of the customer and place the best possible advertising for them. To find out what interests the customer, the best thing to do is to use a tracking pixel that is linked to the website. This records which products the customer last looked at without buying them. An automated email with these and similar products is then generated from these customer preferences. If tracking is not possible, a newsletter can also be created based on previous orders, in which similar products, suitable accessories or products from the brands previously ordered are presented, fully automatically of course. These recommendation mailings can be sent whenever the user has visited the website or at certain intervals. However, the sending frequency should be taken into account. There are industries and customers to whom you can send a recommendation three times a week, for others it should be no more than once or twice a month. There are also automation solutions for this optimized sending.
autoresponder
This is the simplest form of automated south-africa number dataset emails. In most cases, you can easily set up autoresponders in your own email inbox or, for example, in that of customer service. This way, the customer at least gets a brief feedback that their request has been received.
anniversary newsletter
for a year or has he been your customer since that time? Then reward their loyalty with a nice email and, ideally, with a small voucher.
birthday newsletter
The customer's birthday is also a good reason to remind them of you. A small gift is always well received.
reactivation mailings
There are certainly customers in your recipient list who are no longer active. Try to refresh this contact so that you don't lose the customer completely. To do this, use special purchase incentives and exclusivity. In this case, the trigger is the last purchase date. As soon as this reaches a certain period of time, e.g. 6 months, the reactivation campaign is initiated.
Advantages of automated mailings
A clear advantage is the time saved with automated mailings. This makes the processes more effective and efficient.
The customer or interested party receives direct feedback and not only when the customer service or responsible employee is back in the office.
The mailings can also be personalized and individualized without much effort .
They start when interest or attention is at its highest .
Or prevent an existing customer from drifting away in good time.
They are less prone to errors than manually created mailing campaigns.
Conclusion
Automated emails therefore bring great added value and, above all, save time for marketing. Small companies may be able to get by without automation for a while, but the more your company grows, the more effort you have to put in to keep up with orders, inquiries, etc. It is therefore worthwhile to invest the resources in good automation once and then you can relax and focus on other important projects.
If you are interested in using the advantages of automation yourself or simply want to find out more about other options, please contact us. Our E-Marketing Manager (EMM) offers a wide range of automation options.