Thinking that a little time is enough
Posted: Thu Jan 30, 2025 7:16 am
Creating a personal brand requires a lot of analysis, it cannot be improvised
Developing and maintaining a personal brand requires a lot of effort and time. It's not enough to spend a week, or even a month: you need to create value for users, and be able to do so over a long period of time. Just think about the fact that, according to recent neuromarketing studies, more than 5 impressions are needed for a brand to be remembered by a consumer.
Not creating original content
Among the mistakes in personal branding is the practice of not creating original content
To be someone, online, you have to generate something. This means that you types of nurse databases cannot expect to create an efficient personal brand if you do nothing but share other people's content . Mind you, I'm not saying that sharing other people's work is wrong, on the contrary, this is exactly what social networks are based on. Instead, I'm telling you that your personal branding strategy cannot be such without the creation of original content that can bring something new and unique to your audience.
Not keeping promises
Personal Branding Mistakes: Not Keeping the Promises You Make
Strange: we almost always forget about the promises that politicians make during election campaigns and then, more or less punctually, do not keep once they get to government. On the contrary, however, we almost never forget about those companies that promise a lot and deliver little.
So don’t state on your website that you’ll respond to every email within 24 hours, if you’re going to take two weeks off without even telling your followers. Don’t promise your followers a new podcast every week if you’re not sure you can keep up that pace for a long time.
In short, never make promises that you are not sure you can keep: when it comes to these things, the public has an elephant's memory.
Developing and maintaining a personal brand requires a lot of effort and time. It's not enough to spend a week, or even a month: you need to create value for users, and be able to do so over a long period of time. Just think about the fact that, according to recent neuromarketing studies, more than 5 impressions are needed for a brand to be remembered by a consumer.
Not creating original content
Among the mistakes in personal branding is the practice of not creating original content
To be someone, online, you have to generate something. This means that you types of nurse databases cannot expect to create an efficient personal brand if you do nothing but share other people's content . Mind you, I'm not saying that sharing other people's work is wrong, on the contrary, this is exactly what social networks are based on. Instead, I'm telling you that your personal branding strategy cannot be such without the creation of original content that can bring something new and unique to your audience.
Not keeping promises
Personal Branding Mistakes: Not Keeping the Promises You Make
Strange: we almost always forget about the promises that politicians make during election campaigns and then, more or less punctually, do not keep once they get to government. On the contrary, however, we almost never forget about those companies that promise a lot and deliver little.
So don’t state on your website that you’ll respond to every email within 24 hours, if you’re going to take two weeks off without even telling your followers. Don’t promise your followers a new podcast every week if you’re not sure you can keep up that pace for a long time.
In short, never make promises that you are not sure you can keep: when it comes to these things, the public has an elephant's memory.