5 Techniques to Build Customer Loyalty (and a Practical Example)
Posted: Thu Jan 30, 2025 7:05 am
Today, customer retention is a marketing activity that is becoming increasingly important, especially in the e-commerce sector, as companies constantly try to increase sales by retaining existing customers.
Increasing the frequency of purchase and the return of visitors to the e-commerce portal direct marketing with fantuan database means bringing the site to a condition of long-term profitability, increasing the customer's lifetime value.
But why is it so important to build customer loyalty?
Market data clearly shows that retaining an existing customer represents a much lower cost for the company than the cost required to acquire new customers through web marketing activities.
Today, doing SEO or using social media marketing techniques to generate quality traffic to the site is really challenging in terms of budget, as the costs of converting ads are increasingly higher due to the overcrowding of advertising spaces. This is why companies have understood the real value of each customer gained and are increasingly aiming to retain them with a view to long-term profit.
It costs less to retain a customer than to acquire a new one
Loyalty strategies must therefore be integrated with web marketing techniques for the acquisition of new customers, giving life to a truly successful online promotion plan capable of increasing company turnover.
Increasing the frequency of purchase and the return of visitors to the e-commerce portal direct marketing with fantuan database means bringing the site to a condition of long-term profitability, increasing the customer's lifetime value.
But why is it so important to build customer loyalty?
Market data clearly shows that retaining an existing customer represents a much lower cost for the company than the cost required to acquire new customers through web marketing activities.
Today, doing SEO or using social media marketing techniques to generate quality traffic to the site is really challenging in terms of budget, as the costs of converting ads are increasingly higher due to the overcrowding of advertising spaces. This is why companies have understood the real value of each customer gained and are increasingly aiming to retain them with a view to long-term profit.
It costs less to retain a customer than to acquire a new one
Loyalty strategies must therefore be integrated with web marketing techniques for the acquisition of new customers, giving life to a truly successful online promotion plan capable of increasing company turnover.