Users worldwide spent more than 25 million minutes consuming sports-related content on Snapchat , making sports content a dominant feature of the platform.
93% of American Snapchat users reported closer connections poland whatsapp with their favorite teams and athletes through social media, making the impact of social media on sports fandom particularly evident.
SnapchatSource: Newsroom.snap.com
New horizons in the field of augmented reality
When it comes to ads, Snap Ads , and AR Lenses , Snapchat’s AR features have seen excellent engagement rates, generating five times more active attention than features on other social media platforms. In the United States, Bitmoji users were particularly interested in the Pepsi and Applebee’s lenses during Venom: The World .
Beauty and fashion innovations
113 million users worldwide have had at least one experience with a sponsored Beauty Lens, leading to a boom in beauty content on the platform. Beauty enthusiasts watched over 262 million hours of related content on the Spotlight site. Interestingly, lipstick and eyeliner try-ons were 16% and 14% longer than average engagement levels, respectively . With mixed styles prevalent among the best-selling garments, Bitmoji’s fashion trends reflected real-world tastes . With virtual try-ons, luxury brands such as Dior, Stone Island, Chopard, and Cartier have effectively used augmented reality technology to lower the barrier to affordability of expensive fashion.
Experiences in eating and traveling
Users were captivated by travel-related content, which garnered more than 73 million hours of watch time on Spotlight worldwide . The top U.S. attractions included major hotel chains like Hilton and Marriott, as well as California state parks and New York City parks. The platform also saw strong food-related engagement, with users registering 75 million check-ins and 896 million restaurant visits in the year .