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Implementation of the CRM system

Posted: Thu Jan 30, 2025 6:51 am
by nusaiba125
Step 3.
CRM systems (Customer Relationship Management Systems) play perhaps the key role in collecting analytics within digital marketing, ensuring effective management of both customer data and the process of interaction with them at all stages of the sales funnel.

Thus, CRM allows you to collect, store and analyze information about clients, which helps businesses :

better understand their needs and preferences ;
see and analyze the history of customer interactions with the company;
segment customers to build more personalized thailand consumer email list communications with them ;
improve customer experience to play a mutually beneficial “long game”;
track changes in consumer behavior and promptly adjust promotion and sales strategies;
improve your product and service based on the feedback you receive;
predict the company's further development and make more informed management decisions.
Let's look at the example of Bitrix24 to see why CRM is chosen to implement a strategy for quickly launching digital marketing, and how to implement it without unnecessary risks and delays.

This CRM is popular due to its flexibility, functionality and affordable cost. It provides opportunities for collecting and analyzing customer interaction statistics, automating sales and marketing processes, as well as managing projects and tasks in a "single window" in the form of a single system.

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The image above shows an example of primary and repeat sales funnels.

Integrating CRM with advertising campaigns allows you to:

automate customer flow management processes;
optimize advertising costs;
improve interaction with the target audience;
analyze the effectiveness of advertising campaigns and identify sources of the highest ROI (return on investment) for further optimization of marketing efforts.