In the example, the CTR is small
Posted: Thu Jan 30, 2025 6:51 am
, but it is worth noting that a bag made of genuine leather is a non-trivial product, in a high price segment and not often purchased on marketplaces.
In Stencils there is no option to select the places where a given product is displayed, or to control queries, which is why products are shown in irrelevant ones, among other things.
Conclusion : the more unique the product, the less likely it is that this tool will be used effectively. But when paying for conversion, you only pay for clicks anyway, so you can test and collect coverage on the card.
Speaking of testing, the template can be taiwan consumer email list used to test the card design , because the statistics show all stages of conversion.
If there are impressions but no clicks (low CTR), it means that the overall impression of the product among users is negative. For example, there may be problems due to an incorrectly selected main photo, lack of reviews, high price or low rating. Remember that the conversion to the cart increases by 30-40% with at least 10 reviews.
If the CTR is acceptable, but there is a low conversion from viewing to order , then it is worth looking for a problem inside the card: maybe the content does not cover all possible questions users have about the product. Make sure that the description, images, infographics fully disclose all the characteristics. If you find shortcomings, quickly level them out.
2024-05-27_11-35-30.png
Source
If the conversion from order to purchase is poor , then you need to pay attention to the speed of delivery, quality of goods, packaging (redemption percentage).
Recommendation : launch one advertising campaign for one article.
In Stencils there is no option to select the places where a given product is displayed, or to control queries, which is why products are shown in irrelevant ones, among other things.
Conclusion : the more unique the product, the less likely it is that this tool will be used effectively. But when paying for conversion, you only pay for clicks anyway, so you can test and collect coverage on the card.
Speaking of testing, the template can be taiwan consumer email list used to test the card design , because the statistics show all stages of conversion.
If there are impressions but no clicks (low CTR), it means that the overall impression of the product among users is negative. For example, there may be problems due to an incorrectly selected main photo, lack of reviews, high price or low rating. Remember that the conversion to the cart increases by 30-40% with at least 10 reviews.
If the CTR is acceptable, but there is a low conversion from viewing to order , then it is worth looking for a problem inside the card: maybe the content does not cover all possible questions users have about the product. Make sure that the description, images, infographics fully disclose all the characteristics. If you find shortcomings, quickly level them out.
2024-05-27_11-35-30.png
Source
If the conversion from order to purchase is poor , then you need to pay attention to the speed of delivery, quality of goods, packaging (redemption percentage).
Recommendation : launch one advertising campaign for one article.