If you only have some general ideas for your topics or general keywords like "wedding planning tips" or "how to choose a wedding photographer," that's fine, as long as you're comfortable with letting the writer do some research on their own.
However, if you have more detailed information about what you hope to achieve, be sure to mention it. If you want a post about “wedding planning on a budget” and you want the writer to incorporate statistics about wedding planning costs in your region, you need to include that in your brief. Don’t assume that the information will be included by default.
Give your editorial team advance notice if there are specific studies, statistics, internal resources, links to your content, or products that you want highlighted. This way, the editor can create content around your suggestions rather than trying to compile all the existing information.
Remember that there is no magic number for how many links you a complete list of unit mobile database should have in your article. Only add links that you think would be useful to the user.
Competence
If you're hiring an agency or freelance writer, remember that they probably have a considerable number of clients on the side and are likely working with more than one. Because of this, they may not know exactly who your competition is and could create links on your site from your direct competitors.