Digital Content and Local Retail
Posted: Thu Jan 30, 2025 6:41 am
Bringing customers to your stores with content
The trend has been ongoing for several years: the relationship between digital content and physical stores located on a local basis is changing profoundly. This is confirmed by a series of studies that have identified some very interesting phenomena:
digital can increase the flow of visitors to your store or local branch;
a correct synergy between digital content and physical point of sale increases the advantages of truemoney database percentage of conversions made at the latter.
This might be enough to tempt micro-entrepreneurs, shopkeepers, and retailers. Instead, there is much more. From the cross-analysis of these studies, it emerges that consumers are more likely to spend if, prior to their visit to the point of sale, they have received pertinent information about the product or service they are interested in.
Content helps business, this is known. In particular, if we look at purely local dynamics, relevant and useful content related to a well-defined geographical area allows you to naturally address a well-defined audience for:
The trend has been ongoing for several years: the relationship between digital content and physical stores located on a local basis is changing profoundly. This is confirmed by a series of studies that have identified some very interesting phenomena:
digital can increase the flow of visitors to your store or local branch;
a correct synergy between digital content and physical point of sale increases the advantages of truemoney database percentage of conversions made at the latter.
This might be enough to tempt micro-entrepreneurs, shopkeepers, and retailers. Instead, there is much more. From the cross-analysis of these studies, it emerges that consumers are more likely to spend if, prior to their visit to the point of sale, they have received pertinent information about the product or service they are interested in.
Content helps business, this is known. In particular, if we look at purely local dynamics, relevant and useful content related to a well-defined geographical area allows you to naturally address a well-defined audience for: