Use automatic translators or translation plugins
Posted: Thu Jan 30, 2025 5:57 am
For the same reason mentioned in point 2, it is essential – for the correct translation of texts – to rely on native translators who are able to present the contents in the best way.
At the same time, it is very important to carry out keyword analysis for each of the site's languages, avoiding simply translating the keywords identified for one of the sample countries. To give a concrete example, as why choose our service Emanuele Arosio always reminds us, the word 'maglione' in British is more commonly translated with the term 'jumper', while in the USA the term 'sweater' is preferred. If a careful analysis of keywords and search volumes is not carried out , there is a risk of responding in a partial manner to users' search intent. Leaving it to competitors to better intercept their needs.
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Obviously, the translation will have to concern not only the textual contents of the different pages of the site, but also the category and tag URLs, the meta tags, the alt texts of the images.
At the same time, it is very important to carry out keyword analysis for each of the site's languages, avoiding simply translating the keywords identified for one of the sample countries. To give a concrete example, as why choose our service Emanuele Arosio always reminds us, the word 'maglione' in British is more commonly translated with the term 'jumper', while in the USA the term 'sweater' is preferred. If a careful analysis of keywords and search volumes is not carried out , there is a risk of responding in a partial manner to users' search intent. Leaving it to competitors to better intercept their needs.
Is this the right keyword?
Search over 100 regional databases!
Enter your keyword
Go! →
ADS illustration
Obviously, the translation will have to concern not only the textual contents of the different pages of the site, but also the category and tag URLs, the meta tags, the alt texts of the images.