How we do it: if the promotion
Posted: Thu Jan 30, 2025 5:55 am
or our Clients' products, when participating in such a promotion, the discount on the commission was advantageous, which made it possible to set the price that the marketplace offered.
If you fall into the trap of endless participation in promotions, the average median price from which the marketplace calculates the discount for the promotion will constantly decrease, so it is necessary to monitor this point.
lasts 7 days, then we participate for 3 days and not for 4. Due to this, we manage to maintain the median price.
Of course, participating in these promotions significantly portugal consumer email list increases traffic. In the image below, you can see the drop in traffic after exiting the promotion:
unnamed(7).png
Image from the author's archive
At the same time, we adjust traffic volumes using promotions and sales boost rates, but this has almost no effect on the number of impressions.
As we have already noted, promotions provide additional traffic, raise products in the search results, but there is a downside: it is not always possible to get into them by fitting into the unit economy.
If you fall into the trap of endless participation in promotions, the average median price from which the marketplace calculates the discount for the promotion will constantly decrease, so it is necessary to monitor this point.
lasts 7 days, then we participate for 3 days and not for 4. Due to this, we manage to maintain the median price.
Of course, participating in these promotions significantly portugal consumer email list increases traffic. In the image below, you can see the drop in traffic after exiting the promotion:
unnamed(7).png
Image from the author's archive
At the same time, we adjust traffic volumes using promotions and sales boost rates, but this has almost no effect on the number of impressions.
As we have already noted, promotions provide additional traffic, raise products in the search results, but there is a downside: it is not always possible to get into them by fitting into the unit economy.