Consumers want live communication
Posted: Thu Jan 30, 2025 5:25 am
Yes, now you can automate customer service using chatbots based on artificial intelligence: consultations, recording, assistance and answering questions - all this can be done without spending on human resources.
Modern technologies not only enrich the user experience, but also optimize sales processes.
But is there a downside to this coin?
Yes, because just one bad experience with AI can turn off 70% of your customers, according to a recent study from Acquire BPO .
At the same time, 49% of respondents actively e new zealand consumer email list ngage with an AI-based chatbot, knowing that they have the ability to switch to a human at any time.
That is, consumers are not fundamentally opposed to chatbots; they just want them to be more empathetic when providing consultations.
As Zendesk found , 63% of users expect personalized recommendations and help with product understanding from automated assistants, as well as more “human” conversations, as stated by 55% of respondents.
If you want to learn how to use chatbots to increase customer engagement and boost sales, I recommend reading
this material
But don't forget about empathy.
Automation is, of course, good, but we sell from people and for people. Both in B2C and B2B.
That's all for now, see you next month!
Modern technologies not only enrich the user experience, but also optimize sales processes.
But is there a downside to this coin?
Yes, because just one bad experience with AI can turn off 70% of your customers, according to a recent study from Acquire BPO .
At the same time, 49% of respondents actively e new zealand consumer email list ngage with an AI-based chatbot, knowing that they have the ability to switch to a human at any time.
That is, consumers are not fundamentally opposed to chatbots; they just want them to be more empathetic when providing consultations.
As Zendesk found , 63% of users expect personalized recommendations and help with product understanding from automated assistants, as well as more “human” conversations, as stated by 55% of respondents.
If you want to learn how to use chatbots to increase customer engagement and boost sales, I recommend reading
this material
But don't forget about empathy.
Automation is, of course, good, but we sell from people and for people. Both in B2C and B2B.
That's all for now, see you next month!