How to Combine the Efforts of Marketing and Sales
Posted: Thu Jan 30, 2025 5:24 am
Once marketers understand the pain points of the sales department, they need to take the next step and unite the efforts of the departments.
To do this you need:
set up quick feedback on the funnel: applications - leads - qualified leads - KEVs - sales. It is better to automate everything using CRM;
implement automated reporting for marketing online so that they can quickly determine whether the right course is chosen;
define clear , mathematically calculated criteria for a lead and a qualified lead;
Maintain the database correctly and in a timely manner . It is necessary to convey to the sales department that, based on this database, marketers make management and marketing decisions, which l netherlands consumer email list eads to the fulfillment of the plan and increased bonuses for sellers;
ensure that marketing participates in increasing sales . For example, display advertising during invoice preparation, set up email marketing;
automate routine tasks;
conduct weekly marketing and sales meetings to understand what hypotheses to generate;
work with the base of "waiters" and "thinkers";
Set up initial lead processing using automation . The sales department may have a high workload, and a standardized response to the client will make it clear that they will definitely be contacted. This can help avoid losing a lead.
We had an experience when we sent an application to the first 10 companies from the rating, and only 2 responded to us. Maybe we did not pass the qualification, or our application was simply "merged". Do you think that with the new task we will count on these companies?
To do this you need:
set up quick feedback on the funnel: applications - leads - qualified leads - KEVs - sales. It is better to automate everything using CRM;
implement automated reporting for marketing online so that they can quickly determine whether the right course is chosen;
define clear , mathematically calculated criteria for a lead and a qualified lead;
Maintain the database correctly and in a timely manner . It is necessary to convey to the sales department that, based on this database, marketers make management and marketing decisions, which l netherlands consumer email list eads to the fulfillment of the plan and increased bonuses for sellers;
ensure that marketing participates in increasing sales . For example, display advertising during invoice preparation, set up email marketing;
automate routine tasks;
conduct weekly marketing and sales meetings to understand what hypotheses to generate;
work with the base of "waiters" and "thinkers";
Set up initial lead processing using automation . The sales department may have a high workload, and a standardized response to the client will make it clear that they will definitely be contacted. This can help avoid losing a lead.
We had an experience when we sent an application to the first 10 companies from the rating, and only 2 responded to us. Maybe we did not pass the qualification, or our application was simply "merged". Do you think that with the new task we will count on these companies?