The key components of an effective landing page are
Posted: Thu Jan 30, 2025 4:03 am
Step 1: Create a Landing Page
A landing page is a specially created page (either a separate one or within an existing website), the main task of which is to interest the visitor, motivate him to perform a target action (registration, downloading a lead magnet, purchase, etc.) and thereby move him to the next stage of the sales funnel.
Engaging and informative titles : concise, attractive, understandable for the user;
information block/block with USP with a brief description iceland consumer email list of the advantages and features of the product/service/company, supported by benefits for the client;
2024-05-20_15-25-24.png
Example of an information block. Image from the author's archive
a call to action that encourages the page visitor to perform the target action you need. For example, so that he clicks on the button “Order now” or “Get a consultation”;
and the form itself for collecting contacts as an element without which further communication is impossible.
Recommendation : When creating a landing page, it is important to maintain a balance between form (design) and content (content) in order to truly effectively convert site visitors into leads.
A landing page is a specially created page (either a separate one or within an existing website), the main task of which is to interest the visitor, motivate him to perform a target action (registration, downloading a lead magnet, purchase, etc.) and thereby move him to the next stage of the sales funnel.
Engaging and informative titles : concise, attractive, understandable for the user;
information block/block with USP with a brief description iceland consumer email list of the advantages and features of the product/service/company, supported by benefits for the client;
2024-05-20_15-25-24.png
Example of an information block. Image from the author's archive
a call to action that encourages the page visitor to perform the target action you need. For example, so that he clicks on the button “Order now” or “Get a consultation”;
and the form itself for collecting contacts as an element without which further communication is impossible.
Recommendation : When creating a landing page, it is important to maintain a balance between form (design) and content (content) in order to truly effectively convert site visitors into leads.