Before we examine the specific details, let’s analyse
Posted: Sun Dec 22, 2024 9:00 am
Check to see if there are any major crawl errors. Use Google Search Console and Baidu Ziyuan to check.
Crawl with a tool like LinkExaminer (by AnalogX). For important pages, make sure each page:
Has a title tag
Has a meta description.
(Do not worry if there is or isn’t a meta keyword tag.)
Does not link to 404 pages.
Is not marked “nofollow”.
There is little duplicate content. This may be a complex issue, but if you japan phone number see the same content on your site via multiple URLs, it’s a problem. Google Search Console will help detect this.
Search results pages on Baidu
the format of a typical Baidu search result.
Let’s search for “dog food”.
The results page on Baidu
Looking at the above image, we can see that the first spot on the search result page is taken by advertisements in a product listing format. Usually, the second spot is an ad with an image, and the third and fourth show more ads! The first organic search result is usually the fifth spot on the result page. It is Baidu’s answer to Wikipedia. Below that, there are results from Baidu Tieba – which is a forum/social platform.
Next up, we have related information about dog food from news platforms, pictures of the products, and organic search results. Frequently, the organic search results contain images that are not considered user-friendly as they have little to no relationship with the content or they are obstructed by text.
One of the search results is also a link to JD.com which is the second biggest eCommerce platform in China, similar to Amazon.
We can also click-through and proceed to other pages where we can see more information. There are ads on the second page as well, you can tell by the “广告” label. The ads should direct us to places where we can make purchases directly. There are more organic results, such as these from Zhihu – the Quora of China.
Some of the results are purchase-oriented; others are just informational.
Before you start working on SEO in China
So, that’s what the Baidu results pages look like. Now, back to the list.
Before we get started, we need to gather some information in order to start the preparation. If you’re a Western marketer, you probably have Google Analytics or something like it setup. Google Search Console provides a lot of useful information about the errors Google finds on your website and what Google knows about your website in general. Baidu also has the equivalent of these tools: Baidu Ziyuan is similar to Search Console, and Baidu Tongji serves the same function as Google Analytics. For the purpose of SEO, in particular, we definitely want to install Baidu Ziyuan- that’s the number one tool out of these four and the one we find most useful.
After launching the website we will be able to check Baidu Ziyuan and see if there are crawl errors, see how many pages are indexed and submit the site map, etc.
Also, you want a rank tracking tool. You may have one you like already; some may work well within China while others don’t. Sometimes some of the tools do not allow you to perform searches within China, and that can be problematic.
Chinese SEO ranktracking tool Aizhan
Crawl with a tool like LinkExaminer (by AnalogX). For important pages, make sure each page:
Has a title tag
Has a meta description.
(Do not worry if there is or isn’t a meta keyword tag.)
Does not link to 404 pages.
Is not marked “nofollow”.
There is little duplicate content. This may be a complex issue, but if you japan phone number see the same content on your site via multiple URLs, it’s a problem. Google Search Console will help detect this.
Search results pages on Baidu
the format of a typical Baidu search result.
Let’s search for “dog food”.
The results page on Baidu
Looking at the above image, we can see that the first spot on the search result page is taken by advertisements in a product listing format. Usually, the second spot is an ad with an image, and the third and fourth show more ads! The first organic search result is usually the fifth spot on the result page. It is Baidu’s answer to Wikipedia. Below that, there are results from Baidu Tieba – which is a forum/social platform.
Next up, we have related information about dog food from news platforms, pictures of the products, and organic search results. Frequently, the organic search results contain images that are not considered user-friendly as they have little to no relationship with the content or they are obstructed by text.
One of the search results is also a link to JD.com which is the second biggest eCommerce platform in China, similar to Amazon.
We can also click-through and proceed to other pages where we can see more information. There are ads on the second page as well, you can tell by the “广告” label. The ads should direct us to places where we can make purchases directly. There are more organic results, such as these from Zhihu – the Quora of China.
Some of the results are purchase-oriented; others are just informational.
Before you start working on SEO in China
So, that’s what the Baidu results pages look like. Now, back to the list.
Before we get started, we need to gather some information in order to start the preparation. If you’re a Western marketer, you probably have Google Analytics or something like it setup. Google Search Console provides a lot of useful information about the errors Google finds on your website and what Google knows about your website in general. Baidu also has the equivalent of these tools: Baidu Ziyuan is similar to Search Console, and Baidu Tongji serves the same function as Google Analytics. For the purpose of SEO, in particular, we definitely want to install Baidu Ziyuan- that’s the number one tool out of these four and the one we find most useful.
After launching the website we will be able to check Baidu Ziyuan and see if there are crawl errors, see how many pages are indexed and submit the site map, etc.
Also, you want a rank tracking tool. You may have one you like already; some may work well within China while others don’t. Sometimes some of the tools do not allow you to perform searches within China, and that can be problematic.
Chinese SEO ranktracking tool Aizhan