The Power of Emotional Contagion

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The eyes manage roughly 80 percent of the information and communication you take in. Visual interpretation of the world and people around you consumes at least 50 percent of your brain’s computing power. In fact, a far larger part of the brain is dedicated to vision than to hearing, taste, touch, and smell combined.

When you are on face-to-face sales calls, you can see and interpret the entire picture. You see not only the person you are meeting with, but also their surroundings and how they interact with their environment.

You also have the luxury of reading their eyes, the micro-expressions on ghana telegram data their face and the entirety of their body language. If there are other people in the room, you’re able to read their reactions and nonverbal signals as well.

Emotional contagion is another form of sight that is significantly diminished in quality and clarity when you are communicating through virtual channels versus face-to-face.

Emotional contagion is a subconscious response that allows us to pick up on the emotions of other humans without much conscious effort. Like invisible vibrations, emotions are easily transferred from one person to the other when we are together.

We are constantly scanning those around us for clues about their emotional state. We read between the lines, interpret those clues, and alter our approach to people based on our perceptions.