As we said, the product is becoming commoditized. A new generational profile of the end consumer, much more empowered and unpredictable, is emerging and the average loyalty of its customers is falling radically in the digital age.
All this leads to the search for value partners, beyond the classic and rigid provider of industrial solutions.
and redesigning the relationship with customers arises. This is a indonesia business email list real challenge for the industrial organizational belt, which is very far from where the changes begin (the end customer).
The anxiety of the moment leads to launching into superficial changes in the digital sphere but with little connection with people (internal and external) and with the future vision.
The big challenge is to transform the internal mindset. With the driving idea of (existing to) generate personalized customer experiences (services, tools, brand, etc.), which distinguish their moments to make their lives easier or help them generate business.
That is to say, the focus is no longer just on investing in machines with a 100% predictable result but also in training, people, technologies, consultancies, etc., to find transversal results that are more difficult to measure today but that develop better empathy and organizational agility.
This is where the urgency of optimizing
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