That's why we always focus on companies
Posted: Wed Jan 29, 2025 10:45 am
how important it is to find a partner who shares your goals and values and is willing to invest their time and resources in learning about your business and developing a truly effective marketing strategy.
However, just as there are triggers that help you understand that this advertising agency is your “true business partner,” there are also certain factors, the presence of which should stop you from collaborating.
Definitely not: stop factors when choosing a contractor
We do not recommend cooperating with performers who:
promise a quick result with a 100% guarantee without analyzing existing data;
do not provide access to advertising accounts and analytics systems;
do not provide recommendations on the site/landing page/conversion elements and do not conduct a usability audit before launch;
launch advertising without properly configured analytics and denmark consumer email list macro-conversion goals (form submissions from the site, calls, emails, messages in messengers);
they respond slowly to questions or agency representatives do not contact you at all;
do not request feedback on the effectiveness of advertising: whether leads are converted into sales (for services), whether purchases through the shopping cart have closed into sales (for online stores);
set opaque KPIs : work for traffic, not for achieving specific goals (applications, qualified leads, sales). Or a lead is accepted as a KPI, but the quality of these leads is not tracked in any way and objections to quality are not accepted;
do not test hypotheses : there is no constant search for growth points, new tools are not used, work is carried out only with one advertising system. We remind you that Internet marketing is a complex of marketing activities ;
provide templated and non-personalized reporting .
However, just as there are triggers that help you understand that this advertising agency is your “true business partner,” there are also certain factors, the presence of which should stop you from collaborating.
Definitely not: stop factors when choosing a contractor
We do not recommend cooperating with performers who:
promise a quick result with a 100% guarantee without analyzing existing data;
do not provide access to advertising accounts and analytics systems;
do not provide recommendations on the site/landing page/conversion elements and do not conduct a usability audit before launch;
launch advertising without properly configured analytics and denmark consumer email list macro-conversion goals (form submissions from the site, calls, emails, messages in messengers);
they respond slowly to questions or agency representatives do not contact you at all;
do not request feedback on the effectiveness of advertising: whether leads are converted into sales (for services), whether purchases through the shopping cart have closed into sales (for online stores);
set opaque KPIs : work for traffic, not for achieving specific goals (applications, qualified leads, sales). Or a lead is accepted as a KPI, but the quality of these leads is not tracked in any way and objections to quality are not accepted;
do not test hypotheses : there is no constant search for growth points, new tools are not used, work is carried out only with one advertising system. We remind you that Internet marketing is a complex of marketing activities ;
provide templated and non-personalized reporting .