What are you asking me to do?
Posted: Wed Jan 29, 2025 9:52 am
Kevin recommends not using a script as it can often sound false and forced. Instead, try creating a magic arrow for your club that people can use as a guideline.
Please bear in mind that there are three keys to this:
I care because…
You would enjoy getting involved because…
Be specific – ask and wait for them to respond, don’t rush to fill a gap in the conversation.
Donor care – before
Remember, it’s much easier to get the second donation than the first one. So that first call is really important, don’t waste it! When it comes to giving away their money, donors love morocco rcs data clarity and good communication. Make sure you know the answers to these questions and promptly deliver on any promises you make.
Why are you asking me to do this?
How do you want me to do this? (Cheque, bank transfer?)
What will you do next? Once we’ve received it we’ll send an email confirmation.
Donor care – During
When someone has made a donation, it’s essential that you send confirmation of receipt as soon as possible. If they don’t get confirmation soon after they’ve sent the money, then you are leaving room for your donors to start feeling uncomfortable, wondering if they’ve been potentially scammed.
You want them to know that you are trustworthy and good stewards of their gift, otherwise, they won’t want to donate again next year. Lateness or unreliability implies inefficiency and a lack of professionalism, so prioritise those acknowledgement emails and make sure your processing procedures are already in place.
It’s also really important to make your donors feel special. So send them a thank you card from the team and make sure they’re mentioned in any newsletters.
Donor care – After
Following up is just as important as securing that first donation. By making your donors feel like they’re part of your organisation’s community, they’re more likely to want to donate regularly. Everyone who gives likes to see where their money has been spent. So sending a photo of the team wearing their new kit (paid for by them) after they’ve just won a match, will mean a lot.
Please bear in mind that there are three keys to this:
I care because…
You would enjoy getting involved because…
Be specific – ask and wait for them to respond, don’t rush to fill a gap in the conversation.
Donor care – before
Remember, it’s much easier to get the second donation than the first one. So that first call is really important, don’t waste it! When it comes to giving away their money, donors love morocco rcs data clarity and good communication. Make sure you know the answers to these questions and promptly deliver on any promises you make.
Why are you asking me to do this?
How do you want me to do this? (Cheque, bank transfer?)
What will you do next? Once we’ve received it we’ll send an email confirmation.
Donor care – During
When someone has made a donation, it’s essential that you send confirmation of receipt as soon as possible. If they don’t get confirmation soon after they’ve sent the money, then you are leaving room for your donors to start feeling uncomfortable, wondering if they’ve been potentially scammed.
You want them to know that you are trustworthy and good stewards of their gift, otherwise, they won’t want to donate again next year. Lateness or unreliability implies inefficiency and a lack of professionalism, so prioritise those acknowledgement emails and make sure your processing procedures are already in place.
It’s also really important to make your donors feel special. So send them a thank you card from the team and make sure they’re mentioned in any newsletters.
Donor care – After
Following up is just as important as securing that first donation. By making your donors feel like they’re part of your organisation’s community, they’re more likely to want to donate regularly. Everyone who gives likes to see where their money has been spent. So sending a photo of the team wearing their new kit (paid for by them) after they’ve just won a match, will mean a lot.