I want to start from a clear point: the best way to improve a web page from the point of view of the weight introduced by images is economy. This means that photos, infographics and visual representations are placed only when needed. And not for simple aesthetics.
Speed up your website
An opportunity to increase the italy business email list conversion rate of your WordPress site.
Get started now
In many cases we see the desire to add images to break up the text, to break the wall of words. This is not the case, readability is improved with good formatting . Photos are not added for this but serve to give more information to those who arrive on the web page. Think about:
Recipes.
Tutorial.
Case Study.
Travel itineraries.
In these cases it is essential to have many images to describe places, data and operational steps to the user. It is part of the need to satisfy the search intent . But what if the images are not needed?
Why do you want to weigh down the page ? Better to remove what is not needed: the first compass to follow is the essential. Then there are a series of elements to evaluate with extreme care.
Formats
The first point to address when tackling the topic of image optimization for the web: which is the best format? Is it better to upload photos in JPG or graphics in PNG? And can GIFs be used?