the following are important for B2B clients
Posted: Wed Jan 29, 2025 9:04 am
transparency of pricing and purchasing conditions (including possible returns), delivery and logistics nuances;
description and visualization of products, reviews from other customers;
the ability to quickly search for products and the presence of intelligent tips: a filter system that takes into account all product characteristics, auto-fill with product recommendations, search by synonymous queries, the ability to compare products;
knowledge base and FAQ (frequently asked questions);
image6
An example of such a knowledge base. Source
availability of additional selection armenia consumer email list services. For example, calculators and planners;
Or configurators. Source
personalization: from filtering products by clear and relevant criteria to the ability to quickly resolve issues that arise and receive individual advice using chatbots;
resource speed;
level of customer service and support, including after-sales, the possibility of receiving technical advice;
availability of mobile versions of B2B portals with access to technical and service support and accessibility through various devices;
level of data security;
integration with order management and accounting systems and other useful services: CRM, programs for implementing electronic document management, applications of transport companies and everything that can simplify the process of making a purchase and directly affect customer loyalty and building long-term mutually beneficial relationships with them.
How to understand what exactly your customers lack in order to make a purchase? Analyze CJM, collect feedback, implement improvements and optimize user experience.
After all, making even minimal changes to the site that simplify the process of selecting a product and making a purchase for users can have a positive effect on increasing traffic and the number of applications.
Useful material:
Clear, useful, working: what is needed to create a B2B website
However, in addition to the feedback received from the target audience and the insights found during the study of the problems that arise on the B2B user’s path to purchase, there is another factor that influences what an effectively functioning B2B website should be like: UX and CX trends.
B2B UX and CX Trends That Matter
There are many trends and tendencies that influence user choice, and before we list the main ones (according to Completo), let us recall the difference between CX, UX, UI and BX.
UX or user experience is the impressions that the user gets when performing tasks in digital products. The main goal of the company here is to quickly and effectively help the buyer achieve their goals when interacting with a digital product. For example, when ordering tickets, checking the balance, viewing the exchange rate.
CX or customer experience is the complex interaction (both online and offline) of a customer with a brand during the process of choosing, buying, using a product and everything that he associates with it. The company's task here is to improve the customer experience at each stage of the sales funnel.
UI or user interface — tools for user interaction with a website, application or other platform: query input fields, various buttons and all similar elements. Accordingly, all such “components” must work correctly.
BX or brand experience includes all the experiences of interaction of both customers and non-customers of the company with the brand, its products and intermediaries with whom they had to interact in the process. Here the company can also influence the attitude of both potential and current customers to the brand in various ways.
description and visualization of products, reviews from other customers;
the ability to quickly search for products and the presence of intelligent tips: a filter system that takes into account all product characteristics, auto-fill with product recommendations, search by synonymous queries, the ability to compare products;
knowledge base and FAQ (frequently asked questions);
image6
An example of such a knowledge base. Source
availability of additional selection armenia consumer email list services. For example, calculators and planners;
Or configurators. Source
personalization: from filtering products by clear and relevant criteria to the ability to quickly resolve issues that arise and receive individual advice using chatbots;
resource speed;
level of customer service and support, including after-sales, the possibility of receiving technical advice;
availability of mobile versions of B2B portals with access to technical and service support and accessibility through various devices;
level of data security;
integration with order management and accounting systems and other useful services: CRM, programs for implementing electronic document management, applications of transport companies and everything that can simplify the process of making a purchase and directly affect customer loyalty and building long-term mutually beneficial relationships with them.
How to understand what exactly your customers lack in order to make a purchase? Analyze CJM, collect feedback, implement improvements and optimize user experience.
After all, making even minimal changes to the site that simplify the process of selecting a product and making a purchase for users can have a positive effect on increasing traffic and the number of applications.
Useful material:
Clear, useful, working: what is needed to create a B2B website
However, in addition to the feedback received from the target audience and the insights found during the study of the problems that arise on the B2B user’s path to purchase, there is another factor that influences what an effectively functioning B2B website should be like: UX and CX trends.
B2B UX and CX Trends That Matter
There are many trends and tendencies that influence user choice, and before we list the main ones (according to Completo), let us recall the difference between CX, UX, UI and BX.
UX or user experience is the impressions that the user gets when performing tasks in digital products. The main goal of the company here is to quickly and effectively help the buyer achieve their goals when interacting with a digital product. For example, when ordering tickets, checking the balance, viewing the exchange rate.
CX or customer experience is the complex interaction (both online and offline) of a customer with a brand during the process of choosing, buying, using a product and everything that he associates with it. The company's task here is to improve the customer experience at each stage of the sales funnel.
UI or user interface — tools for user interaction with a website, application or other platform: query input fields, various buttons and all similar elements. Accordingly, all such “components” must work correctly.
BX or brand experience includes all the experiences of interaction of both customers and non-customers of the company with the brand, its products and intermediaries with whom they had to interact in the process. Here the company can also influence the attitude of both potential and current customers to the brand in various ways.