How to optimize the conversion rate (CRO) of a page
Posted: Sun Dec 22, 2024 8:51 am
Imagine that the marketing department of your IT company has created a landing page on its website to generate leads, but the results are below expectations. The number of visitors is high, but the conversion rate is low, meaning that few convert into leads. The challenge is “How can we reverse this situation and improve the number of conversions?”
What is Conversion?
First of all, it is important to understand what usa business email lists a conversion is. Suppose your company wants to attract a specific visitor and guide them in order for them to achieve a specific objective. Possible objectives could include filling out a form to obtain an eBook or subscribing to the monthly newsletter. A goal achieved means a conversion.
To be successful in conversions, it is essential that you define which conversions are most important for your business and which have the greatest impact on buyer personas . From there, there are some good practices to ensure good CRO, that is, good conversion optimization on your page.
Tips for optimizing your page's CRO
1. Compare your previous campaign history. This is a good starting point for an optimization process. Use the information and take advantage of the knowledge you already have from previous campaigns (what worked and what didn’t). Some good tips for optimizing CRO are to maintain good coherence between design and content and, in the case of a Google Adwords campaign, ensure that the ad text matches the landing page.
2. Define your buyer personas very well and map out their purchasing journey. Never forget that your content will be consumed by someone, and knowing this “someone” well is essential. That’s why it’s essential to define your buyer personas and understand their purchasing journey in a Content Marketing strategy , in order to provide the ideal content at the right time. And by offering better content, CRO will obviously improve.
3. Create extraordinary pages! Don’t just be good, develop content that is clear, concise, objective and memorable for your personas. Do you want the visitor to click on a certain button? That’s your CTA (call-to-action). Make it stand out by using color contrasts, for example. Add forms whenever the goal is to generate leads.
4. Test, test, test, and then optimize! Perform A/B tests to find out which ones are most receptive to your audience and optimize them to better meet what your potential customers are looking for. To do this, create two versions of the page you have on your website: the original and another. Test the original page on 50% of visitors and the other version on the other 50%. The analysis is based on the conversion rate of both pages. This way, you will have concrete data that tells you which one is more efficient.
What is Conversion?
First of all, it is important to understand what usa business email lists a conversion is. Suppose your company wants to attract a specific visitor and guide them in order for them to achieve a specific objective. Possible objectives could include filling out a form to obtain an eBook or subscribing to the monthly newsletter. A goal achieved means a conversion.
To be successful in conversions, it is essential that you define which conversions are most important for your business and which have the greatest impact on buyer personas . From there, there are some good practices to ensure good CRO, that is, good conversion optimization on your page.
Tips for optimizing your page's CRO
1. Compare your previous campaign history. This is a good starting point for an optimization process. Use the information and take advantage of the knowledge you already have from previous campaigns (what worked and what didn’t). Some good tips for optimizing CRO are to maintain good coherence between design and content and, in the case of a Google Adwords campaign, ensure that the ad text matches the landing page.
2. Define your buyer personas very well and map out their purchasing journey. Never forget that your content will be consumed by someone, and knowing this “someone” well is essential. That’s why it’s essential to define your buyer personas and understand their purchasing journey in a Content Marketing strategy , in order to provide the ideal content at the right time. And by offering better content, CRO will obviously improve.
3. Create extraordinary pages! Don’t just be good, develop content that is clear, concise, objective and memorable for your personas. Do you want the visitor to click on a certain button? That’s your CTA (call-to-action). Make it stand out by using color contrasts, for example. Add forms whenever the goal is to generate leads.
4. Test, test, test, and then optimize! Perform A/B tests to find out which ones are most receptive to your audience and optimize them to better meet what your potential customers are looking for. To do this, create two versions of the page you have on your website: the original and another. Test the original page on 50% of visitors and the other version on the other 50%. The analysis is based on the conversion rate of both pages. This way, you will have concrete data that tells you which one is more efficient.