Getting the most out of Analytics software require france email list s that you dive deeply into the numbers and find the actionable data within. As I have begun to familiarize myself with navigating the reports and segmentations that make GA so powerful, it occurred to me that most of my "insights" were more observational than anything else. Analysis came in the form of, "wow, we get more pages/visit and a higher conversion rate for visitors coming from X source vs.
Y source. woohoo!" or "wow, our internet explorer users seem to be having trouble with our site." But while this type of analysis is certainly a start, does it mean that I should devote significant resources towards getting visitors from a particular source, or solving cross-browser compatibility issues with one browser? Foggy memories of statistics lessons past started to make their way into my thought process. Maybe I could use some statistics to determine if this data is actually actionable.