What tasks do you perform on a daily basis in your SEO position?
Posted: Sun Dec 22, 2024 8:49 am
As an editorial SEO for a media outlet, most of the day is usually focused on content.
Early in the morning, the main thing is to detect the most important topics from a search/SEO perspective, but also the key content of a more editorial nature.
Optimizing content and working hand in hand with our editorial colleagues is another of the fundamental aspects and tasks of our work.
It is not only about indicating keywords to improve the SEO of the pieces, but also evangelizing the editorial staff about the importance of this.
And this is a task that takes time and a lot of patience.
In the end, we cannot ignore the fact that we work in a media outlet and, yes, we have to do SEO, but always adapting SEO to the medium, not the other way around.
In addition to day-to-day tasks, we have the planning and scheduling of content for foreseeable events, detecting opportunities, as well as the management of new projects with the definition of information architecture and other SEO requirements specific to each project.
How do you rate the help that different tools provide you when it comes to making your daily work easier?
Naturally, tools are essential to detect opportunities, changes or errors.
They give you a more comprehensive and accurate view, reducing time and making your life easier.
The reality of our daily lives is very changeable, and depending on the workload, we do more research tasks, delving into all the possibilities offered by the various tools we have available.
In my case, on a normal day my best friends are Google Trends and Chartbeat.
Then we have other tools like SEMrush that allow us to have a broader and more global view, in order to improve and delve deeper into those opportunities, how the competition is doing, etc.
How do you think the SEO profile has evolved in recent years?
My experience as an SEO is relatively brief.
I have been in this world for three years and I have always worked in the media.
I don't dare to review a sector that I have known for "so little" number code philippines (and even less so taking into account that the reality of SEO in a media outlet is different from that of an agency).
As editorial SEO at ABC.es, I have been able to observe certain changes.
The first and most important is the definitive and “radical” integration of our professional figure in the editorial office.
I think it has been the most important change I have experienced in these years.
As I have always said (I am also a journalist), there is no point in writing beautifully if no one reads you.
All journalists aspire to be spread, to be read.
And so, trying to do SEO on each of the pieces - especially those with the greatest traffic potential - is a philosophy that has been difficult to integrate into the daily work of the editorial team.
Fortunately, today SEOs are much more integrated into digital media as an essential part of the daily life of an editorial team.
The mentality that SEO is responsible for destroying journalism (as some believe) is fading away, and a much more constructive vision is taking hold: trying to give greater visibility to news so that it has a greater impact.
Or at least, that's how I like to see this profession and how I try to work with my fellow journalists.
Another big change, and we'll see how it ends up affecting us, has been the incursion of Google Discover.
A second attempt by Google to create a “Google News” and it is generating a lot of talk.
Early in the morning, the main thing is to detect the most important topics from a search/SEO perspective, but also the key content of a more editorial nature.
Optimizing content and working hand in hand with our editorial colleagues is another of the fundamental aspects and tasks of our work.
It is not only about indicating keywords to improve the SEO of the pieces, but also evangelizing the editorial staff about the importance of this.
And this is a task that takes time and a lot of patience.
In the end, we cannot ignore the fact that we work in a media outlet and, yes, we have to do SEO, but always adapting SEO to the medium, not the other way around.
In addition to day-to-day tasks, we have the planning and scheduling of content for foreseeable events, detecting opportunities, as well as the management of new projects with the definition of information architecture and other SEO requirements specific to each project.
How do you rate the help that different tools provide you when it comes to making your daily work easier?
Naturally, tools are essential to detect opportunities, changes or errors.
They give you a more comprehensive and accurate view, reducing time and making your life easier.
The reality of our daily lives is very changeable, and depending on the workload, we do more research tasks, delving into all the possibilities offered by the various tools we have available.
In my case, on a normal day my best friends are Google Trends and Chartbeat.
Then we have other tools like SEMrush that allow us to have a broader and more global view, in order to improve and delve deeper into those opportunities, how the competition is doing, etc.
How do you think the SEO profile has evolved in recent years?
My experience as an SEO is relatively brief.
I have been in this world for three years and I have always worked in the media.
I don't dare to review a sector that I have known for "so little" number code philippines (and even less so taking into account that the reality of SEO in a media outlet is different from that of an agency).
As editorial SEO at ABC.es, I have been able to observe certain changes.
The first and most important is the definitive and “radical” integration of our professional figure in the editorial office.
I think it has been the most important change I have experienced in these years.
As I have always said (I am also a journalist), there is no point in writing beautifully if no one reads you.
All journalists aspire to be spread, to be read.
And so, trying to do SEO on each of the pieces - especially those with the greatest traffic potential - is a philosophy that has been difficult to integrate into the daily work of the editorial team.
Fortunately, today SEOs are much more integrated into digital media as an essential part of the daily life of an editorial team.
The mentality that SEO is responsible for destroying journalism (as some believe) is fading away, and a much more constructive vision is taking hold: trying to give greater visibility to news so that it has a greater impact.
Or at least, that's how I like to see this profession and how I try to work with my fellow journalists.
Another big change, and we'll see how it ends up affecting us, has been the incursion of Google Discover.
A second attempt by Google to create a “Google News” and it is generating a lot of talk.