Types of content for your blog
Posted: Wed Jan 29, 2025 7:51 am
As you probably know, publishing content frequently is key when it comes to building an audience, so if you often fail to update your blog content, you could start to lose your readers.
To prevent this from happening to you, below we will tell you the type of publication you should generate to boost your conversions.
#1. Q&A Blog Posts
Your target audience reflects the legal leads for sale characteristics of your customers. Therefore, your content team can lean on customers to help build what to write.
In other words, the questions your customers want to be asked may be tailored to the needs of your target audience.
But how can Q&A posts boost conversions? It’s simple – it solves buyer needs that other content may not address.
Create content: How to do… (How To), with this type of content, you attract current clients since you will be talking about their needs.
#2. Long blog posts (1500+ words)
According to a study conducted by Microsoft, the average human attention span is 8 seconds. This means that your audience would be interested in short content. Right? Not really!
You see, according to Marketing expert Neil Patel, longer content is better as it has a higher chance of ranking higher on Google.
Pretty cool, right? But what makes people want to read through a longer piece of content? The trick, in fact, lies in making the content readable. For example, if you want to keep your readers’ attention while they’re skimming through your texts, you should include visual elements like animated gifs, lists, and questions.
Additionally, it’s a good idea to break up a long blog post with clear, actionable headings. Then, create a table of contents to help your readers jump to the sections they want to read. This way, your long content won’t just be a bunch of keywords and backlinks . Instead, it’ll be acting as an informational resource.
And guess what? Your marketing team can duplicate and turn your long blog post into a downloadable eBook.
#3. Interviews with industry experts
Let’s say your content team has already written a lot about how your company can solve your customers’ problems. Now what? Should you keep going in circles, covering the same topics over and over again?
The answer is no, you already know that your target audience needs something new to keep them interested in your blog. What should you do? Start by looking for new ideas from experts in your industry.
Unlike customer stories or traditional posts, interviews allow you to share completely new insights and advice. Not to mention, they align you with industry experts, where you operate, and attract new readers.
Interviewing experts in your industry increases your chances of conversion, as you can tap into a new audience. Of course, the expert you choose should have followers with similar interests to your target audience.
[Tweet “Interviews with industry experts increase conversion rates.”]
To prevent this from happening to you, below we will tell you the type of publication you should generate to boost your conversions.
#1. Q&A Blog Posts
Your target audience reflects the legal leads for sale characteristics of your customers. Therefore, your content team can lean on customers to help build what to write.
In other words, the questions your customers want to be asked may be tailored to the needs of your target audience.
But how can Q&A posts boost conversions? It’s simple – it solves buyer needs that other content may not address.
Create content: How to do… (How To), with this type of content, you attract current clients since you will be talking about their needs.
#2. Long blog posts (1500+ words)
According to a study conducted by Microsoft, the average human attention span is 8 seconds. This means that your audience would be interested in short content. Right? Not really!
You see, according to Marketing expert Neil Patel, longer content is better as it has a higher chance of ranking higher on Google.
Pretty cool, right? But what makes people want to read through a longer piece of content? The trick, in fact, lies in making the content readable. For example, if you want to keep your readers’ attention while they’re skimming through your texts, you should include visual elements like animated gifs, lists, and questions.
Additionally, it’s a good idea to break up a long blog post with clear, actionable headings. Then, create a table of contents to help your readers jump to the sections they want to read. This way, your long content won’t just be a bunch of keywords and backlinks . Instead, it’ll be acting as an informational resource.
And guess what? Your marketing team can duplicate and turn your long blog post into a downloadable eBook.
#3. Interviews with industry experts
Let’s say your content team has already written a lot about how your company can solve your customers’ problems. Now what? Should you keep going in circles, covering the same topics over and over again?
The answer is no, you already know that your target audience needs something new to keep them interested in your blog. What should you do? Start by looking for new ideas from experts in your industry.
Unlike customer stories or traditional posts, interviews allow you to share completely new insights and advice. Not to mention, they align you with industry experts, where you operate, and attract new readers.
Interviewing experts in your industry increases your chances of conversion, as you can tap into a new audience. Of course, the expert you choose should have followers with similar interests to your target audience.
[Tweet “Interviews with industry experts increase conversion rates.”]