Eldorado's initiatives in the field of ecology
Posted: Wed Jan 29, 2025 7:05 am
As one of the largest Russian retailers, Eldorado has an idea of the volumes of household appliances thrown into landfills. The company was a pioneer in the Russian market, launching a program for the disposal of used equipment. Since the campaign began in 2011, Eldorado has already carried out 13 recycling streams, within the framework of which more than 3.2 million units of equipment have been handed in.
Eldorado's initiatives in the field of ecology
Of course, this initiative is also interior designers email list aimed at increasing sales, but the program has a solid environmental background. The company encourages customers to use their used equipment more wisely and provides discounts for this. Usually, within the framework of such promotions, you can save up to 20% of the cost of new equipment.
The promotion is distinguished by flexible conditions. You can exchange a wide variety of equipment - from outdated TVs to broken tablets. For any change, the client receives a certain discount on a new purchase. Consumers note that the list of brands participating in the promotion is not as wide as they would like.
It should be noted that an important goal of the project is to make people think not about taking their used-up things to the dump, but about recycling them. In addition, Eldorado is working to encourage people to declutter their apartments. The company removes large appliances from homes.
The only downside of the campaign is that without purchasing new equipment from Eldorado, you won’t be able to participate in the recycling. This is a fairly significant drawback, which nevertheless did not prevent the company from receiving awards for its project at the forum “Best Social Projects of Russia”. Eldorado’s campaign is more PR than concern for the environment.
Let's note the H&M campaign in contrast. Since 2013, stores of this chain have been accepting worn and unwanted clothes of any brand and in any condition from visitors. The company sends all donated items for recycling. At the same time, H&M does not require making purchases in its own stores in return.
Eldorado's initiatives in the field of ecology
Of course, this initiative is also interior designers email list aimed at increasing sales, but the program has a solid environmental background. The company encourages customers to use their used equipment more wisely and provides discounts for this. Usually, within the framework of such promotions, you can save up to 20% of the cost of new equipment.
The promotion is distinguished by flexible conditions. You can exchange a wide variety of equipment - from outdated TVs to broken tablets. For any change, the client receives a certain discount on a new purchase. Consumers note that the list of brands participating in the promotion is not as wide as they would like.
It should be noted that an important goal of the project is to make people think not about taking their used-up things to the dump, but about recycling them. In addition, Eldorado is working to encourage people to declutter their apartments. The company removes large appliances from homes.
The only downside of the campaign is that without purchasing new equipment from Eldorado, you won’t be able to participate in the recycling. This is a fairly significant drawback, which nevertheless did not prevent the company from receiving awards for its project at the forum “Best Social Projects of Russia”. Eldorado’s campaign is more PR than concern for the environment.
Let's note the H&M campaign in contrast. Since 2013, stores of this chain have been accepting worn and unwanted clothes of any brand and in any condition from visitors. The company sends all donated items for recycling. At the same time, H&M does not require making purchases in its own stores in return.