Low visibility on social media platforms
Posted: Wed Jan 29, 2025 6:42 am
Social media is impossible to ignore these days. Most people, young and old engage with it in some way or another and they expect your club or organisation to be represented on the main platforms. If you’re not on these platforms, your club or organisation can seem behind the times. Even if you employ the most modern and up-to-date coaching or training techniques, if this isn’t apparent and represented on your social media channels, then people will never know and maybe even make assumptions about your status in your field.
Solution
Facebook, Instagram and TikTok are all hugely america rcs data influential and tend to push local content to local people. Because of this, you have the potential for high engagement with exactly the right people. If you end up creating interesting and dynamic content then your club can very quickly become aspirational with your local audience. Remember, you can always repurpose content across different platforms so where possible, use a generic editing app such as Clipchamp to create your videos or reels.
Failure to engage with prospective members and follow up with leads
Sometimes you can get everything right; a great offering, great social media visibility, a targeted ad strategy and perfect pricing. However, if you don’t follow up on leads, return phone calls or engage with your social media, it’s likely that you’re losing potential members and subscriptions. Often, club owners and managers have a great passion for the activity they promote but not for the admin and day-to-day logistics that are necessary to make everything run smoothly and maintain healthy growth.
Solution
Make things as simple for you, your members and prospective members as possible. Using membership management software will mean you have time to focus on the things you enjoy developing, whilst the software quietly and efficiently takes care of everything else in the background.
Solution
Facebook, Instagram and TikTok are all hugely america rcs data influential and tend to push local content to local people. Because of this, you have the potential for high engagement with exactly the right people. If you end up creating interesting and dynamic content then your club can very quickly become aspirational with your local audience. Remember, you can always repurpose content across different platforms so where possible, use a generic editing app such as Clipchamp to create your videos or reels.
Failure to engage with prospective members and follow up with leads
Sometimes you can get everything right; a great offering, great social media visibility, a targeted ad strategy and perfect pricing. However, if you don’t follow up on leads, return phone calls or engage with your social media, it’s likely that you’re losing potential members and subscriptions. Often, club owners and managers have a great passion for the activity they promote but not for the admin and day-to-day logistics that are necessary to make everything run smoothly and maintain healthy growth.
Solution
Make things as simple for you, your members and prospective members as possible. Using membership management software will mean you have time to focus on the things you enjoy developing, whilst the software quietly and efficiently takes care of everything else in the background.