The most complete guide to lead generation: what it is, why it is needed and how to set it up
Posted: Wed Jan 29, 2025 6:33 am
Leads are potential buyers, newsletter subscribers, or event participants — it depends on the marketing objectives. The main thing is that the lead should share their contacts with the company. Lead generation is the process of attracting leads.
What types of leads are there?
Leads are divided into qualified and unqualified, hot, warm and cold.
Qualified leads are potential customers who have shown interest in a product or service and meet the criteria of the target audience. They are ready for further interaction and are highly likely to make a purchase.
Unqualified leads are contacts that have not been screened for compliance with the target audience. They may be random or not interested in the product, which reduces the likelihood of conversion.
Flocktory_Qualification_Table
Cold leads are potential customers who have not shown instagram data interest in a product or service. They may not be familiar with the company. It takes significant effort to engage such an audience.
Warm leads are contacts who have shown some interest but are not yet ready to buy. They need additional information or persuasion.
Hot leads are potential customers who are actively interested in the product and are ready to buy in the near future. They have already interacted with the company and may be at the decision-making stage.
Flocktory Lead Funnel
Read also: Exchange Phone Leads — Lead Generation Tool
How to Attract Leads: Lead Generation Methods
Depending on the target audience and campaign budget, there are several lead generation methods you can use:
Contextual advertising - attract interested users through ads in search engines and on sites that match their interests.
SEO optimization (from English Search Engine Optimization, search engine optimization) - adapt the site for search engines so that it occupies high positions in search results, attract organic traffic (that is, those users who come to the site from search results, and not through an advertisement) and increase the visibility of the company on the Internet.
Email Marketing - Send emails to potential or existing customers with information about products, promotions and other interesting offers, keep in touch with existing customers and attract new ones.
Social Media – Engage potential customers and stay connected with current ones.
Affiliate Marketing - Partner with other companies or bloggers who promote products or services for a fee.
Referral Marketing - Invite existing customers to spread the word about your business in exchange for a gift.
Offline Events – Organize conferences, exhibitions, seminars and other events where you can present your products or services to potential customers.
What types of leads are there?
Leads are divided into qualified and unqualified, hot, warm and cold.
Qualified leads are potential customers who have shown interest in a product or service and meet the criteria of the target audience. They are ready for further interaction and are highly likely to make a purchase.
Unqualified leads are contacts that have not been screened for compliance with the target audience. They may be random or not interested in the product, which reduces the likelihood of conversion.
Flocktory_Qualification_Table
Cold leads are potential customers who have not shown instagram data interest in a product or service. They may not be familiar with the company. It takes significant effort to engage such an audience.
Warm leads are contacts who have shown some interest but are not yet ready to buy. They need additional information or persuasion.
Hot leads are potential customers who are actively interested in the product and are ready to buy in the near future. They have already interacted with the company and may be at the decision-making stage.
Flocktory Lead Funnel
Read also: Exchange Phone Leads — Lead Generation Tool
How to Attract Leads: Lead Generation Methods
Depending on the target audience and campaign budget, there are several lead generation methods you can use:
Contextual advertising - attract interested users through ads in search engines and on sites that match their interests.
SEO optimization (from English Search Engine Optimization, search engine optimization) - adapt the site for search engines so that it occupies high positions in search results, attract organic traffic (that is, those users who come to the site from search results, and not through an advertisement) and increase the visibility of the company on the Internet.
Email Marketing - Send emails to potential or existing customers with information about products, promotions and other interesting offers, keep in touch with existing customers and attract new ones.
Social Media – Engage potential customers and stay connected with current ones.
Affiliate Marketing - Partner with other companies or bloggers who promote products or services for a fee.
Referral Marketing - Invite existing customers to spread the word about your business in exchange for a gift.
Offline Events – Organize conferences, exhibitions, seminars and other events where you can present your products or services to potential customers.