The article answers the questions:
How to reach the right customer group with advertising?
How do you identify the best audience for your advertising?
How do I create an ad that won't burn through my budget?
Contents:
Exclude people who will definitely not take advantage of your offer
Define the group of people who are most likely to benefit from it
Make the final selection of the best recipients
Test several target group options
Exclude people who will definitely not take advantage of your offer
The first step to defining your target group is to select only those people who can potentially benefit from your offer and reject those who definitely won't. By doing this, you eliminate people who will never buy your product, and you won't have to pay for an ad to appear among them.
The basic parameters that help separate the two groups include data such as age, gender, location, and the language a person speaks. These are the basic data that allow us to conduct an initial selection . It is worth considering these parameters and defining them consciously.
Google Ads
Exclude users you don't target with your services or products (source: Google)
A good example would be offering car repair services or running an online dress shop. It is certainly worth choosing only adults, because young people do not have cars and do not buy clothes for adults. In the case of a car repair shop, it is worth choosing only a given province or city. In the case of an online shop, you can choose a specific gender that you want to reach with your advertisement.