Not differentiating your content
Posted: Wed Jan 29, 2025 4:27 am
Your buyers need your help in giving them the best advice and guidance on managing the process inside their company.
Knowing how to manage that process makes you someone worth doing business with. Trading the value necessary to move forward improves the odds of gaining the next commitment, and puts you on the path to success.Are You Making These Content Marketing Mistakes?
Increasingly, companies and sales professionals are becoming more reliant on content marketing to drive demand gen. Sadly, most content marketing is wasted because of simple mistakes. Don’t allow these 25 content marketing mistakes to hold you back.
Not knowing your audience.
…Or thinking too generically about your audience. Details matter here. It’s the details that make the difference between lackluster, boring content, and content that changes minds and motivates.
Thinking that product features and benefits are what prospects care about.
You’ve got to earn the right to talk to prospects about yourself. They norway telegram data won’t pay attention unless what you are offering is relevant and meaningful to their situation.
Not knowing the process prospects go through to make a purchasing decision.
If you understand the types of questions your prospect asks, then you know the information your need to present at each stage of their journey. Providing information about a solution before your prospect knows they have a problem isn’t going to produce the desired results.
Your content should demonstrate your company’s brand— not make you sound like every other company in your space.
Not amplifying it.
This the “build it and they will come” syndrome. Just because you’ve written an interesting piece of content or created a cool video doesn’t mean people will flock to it. You have to proactively and intentionally get it in front of your target audience.
Knowing how to manage that process makes you someone worth doing business with. Trading the value necessary to move forward improves the odds of gaining the next commitment, and puts you on the path to success.Are You Making These Content Marketing Mistakes?
Increasingly, companies and sales professionals are becoming more reliant on content marketing to drive demand gen. Sadly, most content marketing is wasted because of simple mistakes. Don’t allow these 25 content marketing mistakes to hold you back.
Not knowing your audience.
…Or thinking too generically about your audience. Details matter here. It’s the details that make the difference between lackluster, boring content, and content that changes minds and motivates.
Thinking that product features and benefits are what prospects care about.
You’ve got to earn the right to talk to prospects about yourself. They norway telegram data won’t pay attention unless what you are offering is relevant and meaningful to their situation.
Not knowing the process prospects go through to make a purchasing decision.
If you understand the types of questions your prospect asks, then you know the information your need to present at each stage of their journey. Providing information about a solution before your prospect knows they have a problem isn’t going to produce the desired results.
Your content should demonstrate your company’s brand— not make you sound like every other company in your space.
Not amplifying it.
This the “build it and they will come” syndrome. Just because you’ve written an interesting piece of content or created a cool video doesn’t mean people will flock to it. You have to proactively and intentionally get it in front of your target audience.