New Opening Statements
Posted: Wed Jan 29, 2025 4:07 am
Since majority of successful new business opportunities begin with some form of a cold outreach it is critical that you learn to differentiate yourself on cold calls.
In a perfect world, your phone would be ringing off the hook with new customers who want to buy what you have to sell. The reality is that if you want to increase business, you need to go after the business, and cold calling is an effective sales tactic if it’s done properly.
It’s Not About You
Done well, cold calling can work. Done poorly with the wrong approach, can be a waste of time, money and energy. To differentiate yourself on cold calls start by changing your language.
An effective cold call is about having an initial conversation to see if there is a fit. It’s about setting an appointment. It’s not about pushing your products or your company.
Starting any cold call talking about yourself, your products or how you can help will never capture someone’s attention and advance the conversation.
Most salespeople start their cold calls with “My name is….I’m with…. we specialize in and we can help you with…”!
With so much to accomplish in so little time, the first vietnam telegram data words out of your mouth are critical. If you only have a few seconds to grab a person’s attention and make an impression, why waste time with a lame opening about you and your company? Borrr-ing!
The call is over before it even starts. You’ll never have them at hello and you’ll never differentiate.
An easy way to differentiate yourself on cold calls is to stop using the same old tired, weak and overused opening statements that instantly send a signal to the caller that you haven’t revamped your approach in a decade, such as:
“Could I have a few minutes of your time?”
“Is this a good time to talk?
“How are you doing today?”
“Can I speak to the person in charge of…?”
“I was wondering if you would be interested in …?”
In a perfect world, your phone would be ringing off the hook with new customers who want to buy what you have to sell. The reality is that if you want to increase business, you need to go after the business, and cold calling is an effective sales tactic if it’s done properly.
It’s Not About You
Done well, cold calling can work. Done poorly with the wrong approach, can be a waste of time, money and energy. To differentiate yourself on cold calls start by changing your language.
An effective cold call is about having an initial conversation to see if there is a fit. It’s about setting an appointment. It’s not about pushing your products or your company.
Starting any cold call talking about yourself, your products or how you can help will never capture someone’s attention and advance the conversation.
Most salespeople start their cold calls with “My name is….I’m with…. we specialize in and we can help you with…”!
With so much to accomplish in so little time, the first vietnam telegram data words out of your mouth are critical. If you only have a few seconds to grab a person’s attention and make an impression, why waste time with a lame opening about you and your company? Borrr-ing!
The call is over before it even starts. You’ll never have them at hello and you’ll never differentiate.
An easy way to differentiate yourself on cold calls is to stop using the same old tired, weak and overused opening statements that instantly send a signal to the caller that you haven’t revamped your approach in a decade, such as:
“Could I have a few minutes of your time?”
“Is this a good time to talk?
“How are you doing today?”
“Can I speak to the person in charge of…?”
“I was wondering if you would be interested in …?”