Selecting a region for displaying advertisements
Posted: Wed Jan 29, 2025 3:37 am
Next, you need to decide on the regions of displays. Here you can also adjust the rates depending on the specific location to compete with other companies promoting a similar product.
Pay attention to such an option as "Advanced geographic targeting". It is activated by the system, but it is not always appropriate. The ad "delivery of rolls in Saratov" is of no use to a user from Magadan.
For some types of businesses, advanced bank email list geotargeting can be of great help. This primarily applies to hostel and hotel owners: an advert for booking rooms in Sochi is of interest to residents of all regions without exception.
If the specifics of your business are such that all potential clients are concentrated in a specific territory, simply disable the advanced geographic targeting function when setting up a campaign in Yandex.Direct.
Choosing a display strategy
Let's move on to the most important point - choosing a strategy. Here we must remember that the effectiveness of an advertising campaign depends on its division for networks and for search.
The order of actions is as follows : “Manage impressions” – “Strategy” – “Change”.
Since we are now talking about setting up a campaign in Yandex.Direct for search results, select "Manual bid management", "Only on search".
In this case, you set the amount to be debited from your account after the user goes to the site via an ad in Yandex.Direct.
Manual control can be described in three theses:
Market observation and analysis.
Analysis of keywords and bid levels.
Ad CTR, real-time bid changes.
At first, you may find it difficult to navigate the sizes of bids per click. Direct's help is to put the current prices next to each keyword. By specifying the recommended cost per click, you can ensure that your ad gets the best position.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153410
Automatic strategies do not take much time, but significantly reduce the possibilities for controlling the advertising campaign. The analysis of ads, settings and rates is performed by the system, and based on the results, the cost per click is selected, at which the ad position will be the highest.
Of course, you have the option to limit the bid amount even with automatic campaign management, otherwise there is a risk of spending your entire advertising budget in the first day.
Automatic strategy is the best choice for advertisers launching several projects at once. If you want to have full control over the situation, choose manual control. You can change the strategy at any time.
Pay attention to such an option as "Advanced geographic targeting". It is activated by the system, but it is not always appropriate. The ad "delivery of rolls in Saratov" is of no use to a user from Magadan.
For some types of businesses, advanced bank email list geotargeting can be of great help. This primarily applies to hostel and hotel owners: an advert for booking rooms in Sochi is of interest to residents of all regions without exception.
If the specifics of your business are such that all potential clients are concentrated in a specific territory, simply disable the advanced geographic targeting function when setting up a campaign in Yandex.Direct.
Choosing a display strategy
Let's move on to the most important point - choosing a strategy. Here we must remember that the effectiveness of an advertising campaign depends on its division for networks and for search.
The order of actions is as follows : “Manage impressions” – “Strategy” – “Change”.
Since we are now talking about setting up a campaign in Yandex.Direct for search results, select "Manual bid management", "Only on search".
In this case, you set the amount to be debited from your account after the user goes to the site via an ad in Yandex.Direct.
Manual control can be described in three theses:
Market observation and analysis.
Analysis of keywords and bid levels.
Ad CTR, real-time bid changes.
At first, you may find it difficult to navigate the sizes of bids per click. Direct's help is to put the current prices next to each keyword. By specifying the recommended cost per click, you can ensure that your ad gets the best position.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153410
Automatic strategies do not take much time, but significantly reduce the possibilities for controlling the advertising campaign. The analysis of ads, settings and rates is performed by the system, and based on the results, the cost per click is selected, at which the ad position will be the highest.
Of course, you have the option to limit the bid amount even with automatic campaign management, otherwise there is a risk of spending your entire advertising budget in the first day.
Automatic strategy is the best choice for advertisers launching several projects at once. If you want to have full control over the situation, choose manual control. You can change the strategy at any time.