Google Analytics 4 – what changes await us?

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Google Analytics (GA4) has undergone a major metamorphosis – the first since the introduction of this tool by its creators. Many aspects have been changed, starting from the method of data collection, through more accurate remarketing, to the ability to analyze reports in various attribution models. The data structure and interface, along with the information saudi arabia cell phone number therein, have also been renovated. Will this have a positive impact on user reception and will they be satisfied with the solutions offered? You will find out in this article, in which we will present the most important changes in Google Analytics 4 (GA4).

The article answers the questions:

What changes does the new version of Google Analytics 4 (GA4) bring?
What's changing in Google Analytics 4 (GA4)?
What are the pros and cons of the new version of Google Analytics 4 (GA4)?
Contents:

The most important changes in Google Analytics 4 (GA4) – what does it look like in practice?
Google Analytics 4 (GA4) Creators' Focus on User Experience
Easier data import in Google Analytics 4 (GA4)



New reports in Google Analytics 4 (GA4) to help you achieve the desired conversion
Data Streams in Google Analytics 4 (GA4)
Cross-domain tracking in Google Analytics 4 (GA4)
Google Analytics 4 (GA4) – Advantages and Disadvantages
The most important changes in Google Analytics 4 (GA4) – what does it look like in practice?
In our opinion, the changes in Google Analytics 4 (GA4) can be considered a definite plus. We believe that the main advantage is the fact that the creators took care of the experience that users get when using this tool, a much simpler data import (using the so-called measurement protocol), as well as new reports supporting the desired conversion by a potential customer.

That's not all, because employees of the giant from Mountain View have provided us with data streams instead of the "Views" option. How can they help? Certainly in the configuration of events and their sources. It is also worth mentioning cross-domain tracking, which was previously a bit less advanced - it is currently available from the UI level, without visible programming reconstructions. Below we present the 5 most important changes in Google Analytics 4 (GA4)!

Google Analytics 4 (GA4) Creators' Focus on User Experience
The creators' care for the user experience is one of the most important changes in GA4 . This is due to better adaptation to the needs of potential customers, which can of course be considered a big plus. The key advantage in terms of this aspect is primarily the tool's focus on specific events, and not on climaxes (as was the case in the standard version of GA4 ).

Easier data import in Google Analytics 4 (GA4)
Google Analytics 4 (GA4) has made it easier for anyone who imports data directly or using the measurement protocol.

New reports in Google Analytics 4 (GA4) to help you achieve the desired conversion
Until the introduction of the new Analytics, we could mainly use the "Analysis Center" located in Analytics 360. From now on, we can comprehensively verify how a potential customer's journey is going from their entry to the website to the desired conversion, such as a purchase. For this purpose, new reports and AI insights should be used. This update is definitely a plus!