General Invalid Traffic (GIVT)
Posted: Wed Jan 29, 2025 3:27 am
Link building can be considered an integral component of an organization's effective SEO strategy! The balance of external and internal link building will become an additional tool for increasing the authority of both the site and the company among the audience!The problem is that there are just as many obstacles: in the form of competitors, external factors and, for example, bots.
In this article, we will analyze how "Fraud" can interfere with attracting traffic and whether it is possible to combat it.
If you notice that your site traffic is behaving strangely, then Fraud has intervened.
In marketing, "Fraud" (from English fraud) is a fraud in traffic arbitrage. When fraudsters help attract low-quality traffic under the guise of valid leads. But, in fact, the company receives invalid traffic.
This is traffic that has been intentionally negatively manipulated to create fictitious user activity that is not from real users with fake interest.
This can manifest itself in the form of: falsification of geodata and traffic visibility, fraud with cookies and clicks, attracting bots, false verifier, etc.
There are generally two types of invalid traffic:
A form of invalid traffic that occurs from non-malicious norway telegram data activity. For example, it could be a regular user who clicks on an ad without the intention of taking the target action. At the same time, it could be clicks from search robots, visits from data center servers, and repeated erroneous clicks.
Fraud and the lord of invalid traffic
What indicators should you pay attention to in order to recognize GIVT?
High bounce rates.
A large number of page views or visits from a single source in a short period of time.
High number of new visitors without repeat visits.
In this article, we will analyze how "Fraud" can interfere with attracting traffic and whether it is possible to combat it.
If you notice that your site traffic is behaving strangely, then Fraud has intervened.
In marketing, "Fraud" (from English fraud) is a fraud in traffic arbitrage. When fraudsters help attract low-quality traffic under the guise of valid leads. But, in fact, the company receives invalid traffic.
This is traffic that has been intentionally negatively manipulated to create fictitious user activity that is not from real users with fake interest.
This can manifest itself in the form of: falsification of geodata and traffic visibility, fraud with cookies and clicks, attracting bots, false verifier, etc.
There are generally two types of invalid traffic:
A form of invalid traffic that occurs from non-malicious norway telegram data activity. For example, it could be a regular user who clicks on an ad without the intention of taking the target action. At the same time, it could be clicks from search robots, visits from data center servers, and repeated erroneous clicks.
Fraud and the lord of invalid traffic
What indicators should you pay attention to in order to recognize GIVT?
High bounce rates.
A large number of page views or visits from a single source in a short period of time.
High number of new visitors without repeat visits.